The modest origins of BoConcept – the furniture company founded in 1947 by young cabinetmakers Jens Ærthøj and Tage Mølholm, in the sleepy Jutland town of Herning – belie its standing as a beacon of Danish design. By harnessing and refining the key tenets of heritage, simplicity, craftsmanship, functionality and quality over 70 years, the brand has become Denmark's most globally recognizable name in furniture. It's a fact exemplified in timeless pieces such as its midcentury-style Imola armchair (inspired by the form of a deconstructed tennis ball) and the marshmallow minimalism of its Bellagio sofa – not to mention a proliferation of more than 300 stores in over 65 countries.
