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How to Modernize a Grand Hotel Without Erasing Its Memory: Lessons from Brenners

 | In Collaboration

During renovation projects, replacement is often preferred over refurbishment. Used fixtures are removed, new products specified, timelines secured. Particularly in hospitality projects, where closures are costly and operations are tightly scheduled, installing new components appears to be the most reliable solution. It is faster, easier to coordinate, and aligns with established workflows. Refurbishment operates differently. It requires careful dismantling instead of disposal, evaluation instead of substitution, and trust in the quality of what is already there. It introduces complexity into a process designed for efficiency.

The recent renovation of Brenners Park-Hotel & Spa in Baden-Baden demonstrates that under the right circumstances, this additional effort can become a deliberate architectural strategy for similar projects, especially when the original materials were never intended to be temporary. 

AD Classics: Paris Métro Entrance / Hector Guimard

AD Classics: Paris Métro Entrance / Hector Guimard - Public Architecture, Facade, Fence, Arch
A typical station entrance in the Paris Métro. ImageVia Pixabay licensed under CC0 1.0 (Public Domain)

Scattered throughout the streets of Paris, the elegant Art Nouveau entrances to the Métropolitain (Métro) subway system stand as a collective monument to the city’s Belle Époque of the late 19th and early 20th Centuries. With their sinuous ironwork patterned after stylized plants, the Métro entrances now count among the most celebrated architectural emblems of the city; however, due to the city’s wariness in the face of industrialization and architect Hector Guimard’s decision to utilize a then-novel architectural aesthetic, it would take decades before the entrances would earn the illustrious reputation that they now enjoy.

AD Classics: Paris Métro Entrance / Hector Guimard - Public Architecture, ArchAD Classics: Paris Métro Entrance / Hector Guimard - Public Architecture, Fence, Facade, ArchAD Classics: Paris Métro Entrance / Hector Guimard - Public Architecture, Facade, Arch, ArcadeAD Classics: Paris Métro Entrance / Hector Guimard - Public Architecture, FacadeAD Classics: Paris Métro Entrance / Hector Guimard - More Images+ 5