CHO SHOP / maumstudio

CHO SHOP / maumstudio - Interior PhotographyCHO SHOP / maumstudio - Interior Photography, ShelvingCHO SHOP / maumstudio - Interior PhotographyCHO SHOP / maumstudio - Interior PhotographyCHO SHOP / maumstudio - More Images+ 14

  • Architects: maumstudio
  • Area Area of this architecture project Area:  68
  • Year Completion year of this architecture project Year:  2022
  • Photographs
    Photographs:Ju Yeon Lee
  • Manufacturers Brands with products used in this architecture project
    Manufacturers:  samhwa
  • Design Director: Dalwoo Lee
  • Space And Product Lead: Eunhye Oh
  • Space And Product Design: Youngbak Jeong, Hanwool Kim, KyoungJin Kim
  • Graphic Design: Yoonji Lee, Jeawon Chung, Hyunjin Lee
  • Client: AMNESTY KOREA
  • City: Mapo-gu
  • Country: South Korea
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CHO SHOP / maumstudio - Interior Photography
© Ju Yeon Lee

Text description provided by the architects. The theme of the pop-up store commemorating the 50th anniversary of Amnesty International Korea, an international human rights organization, is "CHO." The candle contains the message of Peter Benenson, the British lawyer and founder of Amnesty International, that "it is better to light a candle than curse the darkness."

CHO SHOP / maumstudio - Interior Photography
© Ju Yeon Lee
CHO SHOP / maumstudio - Image 19 of 19
Plan
CHO SHOP / maumstudio - Interior Photography
© Ju Yeon Lee
CHO SHOP / maumstudio - Interior Photography
© Ju Yeon Lee

It conveys the sublime spirit of Amnesty through candles and objects inscribed with the words love, solidarity, and inclusion. The candlestick filled the walls of the space is designed with Amnesty's philosophy of hearts, scale, and glasses, and has a calm smile like a Buddha, attracting visitors' attention.

CHO SHOP / maumstudio - Interior Photography, Lighting
© Ju Yeon Lee
CHO SHOP / maumstudio - Interior Photography, Shelving
© Ju Yeon Lee

The small house built in the center represents the place where people who were violated and unjustly imprisoned should be.  Inside the small house, Amnesty International recorded the times he had fought against "unjustice."

CHO SHOP / maumstudio - Brick, Windows, Facade
© Ju Yeon Lee

Project gallery

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Project location

Address:13 Tojeong-ro 3-gil, Mapo-gu, Seoul, South Korea

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Location to be used only as a reference. It could indicate city/country but not exact address.
About this office
Cite: "CHO SHOP / maumstudio" 14 Jan 2023. ArchDaily. Accessed . <https://www.archdaily.com/995010/cho-shop-maumstudio> ISSN 0719-8884

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