Recruitment and talent retention is the number one most challenging issue for architecture firms, so in order to attract good talent that doesn't only fit your brand but also elevates it overtime, you have to invest in marketing efforts, sometimes thinking out of the box.
Something that not many architecture practices think about is that: recruiting and marketing go hand-in-hand. In this competitive landscape for talent, managers are working with both recruiting departments and marketing departments to bring in talent and fill positions with their firms. It’s hard. Really hard.
There has never been a more pressing time for business education, to help us navigate through business related issues, especially in fast-changing markets, like today. The idea of “great resignation” is spreading like a plague, with its noxious predictions of employees leaving and AEC practices struggling even more then now for talent recruitment and retention. In order to overcome this issue and better prepare for the future, architecture recruiters and marketers have to get smarter. This spring 1-5th May brings you a virtual 5-day Disrupt Business of Architecture Symposium. The event gathers major players in the Architecture industry, C-level executives from architecture firms such as SOM, Gensler, BIG, Snohetta, Perkins and Will, UnStudio, Zaha Hadid Architects, OMA-AMO, ARUP, Safdie Architects, Woods Bagot, Amanda Levete Architects, WallaceLiu, to help you navigate through your practice's challenges.
