Dr Steffi Burkhart knows millennials. She knows, or at least has a very informed, deeply researched opinion, on how they want to live and how they want to work. And given that millennials – commonly accepted as those born between the early 1980s and mid-1990s – will soon dominate the workforce, understanding their professional and personal needs and aspirations is very useful information. This is vital for companies, cities and countries that want to attract and usefully employ the best millennial talent.
For Burkhart, that requires a radical re-modelling of how and where we work and live. She has methodically applied this thinking in her plans for the Human & Technology Centred Ecosystem (HTCE), a projected ‘hybrid platform for new work’ in Cologne.
