HIGHCOMMERCE Office / DPLUS Vietnam

HIGHCOMMERCE Office / DPLUS Vietnam

HIGHCOMMERCE Office / DPLUS Vietnam - Interior Photography, Table, ChairHIGHCOMMERCE Office / DPLUS Vietnam - Interior Photography, TableHIGHCOMMERCE Office / DPLUS Vietnam - BeamHIGHCOMMERCE Office / DPLUS Vietnam - Interior Photography, KitchenHIGHCOMMERCE Office / DPLUS Vietnam - More Images+ 12

  • Architects: DPLUS Vietnam
  • Area Area of this architecture project Area :  820
  • Year Completion year of this architecture project Year :  2021
  • Photographs
    Photographs :Luu Quang Minh
  • Manufacturers Brands with products used in this architecture project
    Manufacturers :  An Phat construction, DDM Paint, Frica, GOVI, Kota, LAC Viet, MES Electromechanical Solution, Maika Tiles, Minh Furniture Production, QUOC MINH, RONG PHUONG BAC TRADE, Timber Vietnam International
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HIGHCOMMERCE Office / DPLUS Vietnam - Beam
© Luu Quang Minh

Text description provided by the architects. HIGHCOMMERCE is a creative digital agency, headquartered in Hanoi, Vietnam. DPLUS was tasked with the design & build service for the HighCommerce office, which would house up to 140 fully energetic employees. The main goal was to activate the space into one that energizes creativity and attracts the top talents, a space that is vibrant, transparent, and inspires a greater sense of collaboration as well as productivity.

HIGHCOMMERCE Office / DPLUS Vietnam - Interior Photography, Kitchen, Chair, Windows
© Luu Quang Minh
HIGHCOMMERCE Office / DPLUS Vietnam - Image 17 of 17
Plan
HIGHCOMMERCE Office / DPLUS Vietnam - Interior Photography, Dining room, Chair, Table
© Luu Quang Minh

We successfully translated their culture and preferences for Hustle-Creative-Transparent into the design concept dominated by the mixture of modern & contemporary design styles. The name of the concept was Vietnamese Transparent Box embodying the characteristics of a modern and hustling Vietnamese army with no fear and crystal clear all the activities between the members. 

HIGHCOMMERCE Office / DPLUS Vietnam - Interior Photography, Living Room, Shelving
© Luu Quang Minh

Hustle - Spatially speaking, the office was largely divided into three main segments (the entrance, functional area, and individual workspace) dip in the brand color palette of HighCommerce (Orange, Red, White). These three segments were connected by the corridor, what we called the “backbone” of the office. Starting from the Hustle box from the entrance, Hustle spirit was reflected in the corridor moving experience. The shape of the corridor was twisted into a zigzag shape connecting the spaces. We drive the user’s direction from space to space with different feelings and this way from the moment one walks into the space, it leaves an everlasting impression of a hustle brand into the minds of the visitor and its proud employee.

HIGHCOMMERCE Office / DPLUS Vietnam - Interior Photography, Kitchen, Table, Chair
© Luu Quang Minh

Creative - The Entrance that includes the pantry was considered to be the creative area that could help freshen up the mood and push the productivity of employees. Based on the coffee culture of HighCommerce, the pantry was designed as a multi-function small coffee shop including a football table, coffee machine, bookshelves, microwaves, etc. to not only serve the employees but also the informal meetings with clients and partners.  Interestingly, following this, all the functional rooms were also named after a type of coffee such as Latte, Cold Brew, or Espresso.

HIGHCOMMERCE Office / DPLUS Vietnam - Interior Photography, Table
© Luu Quang Minh
HIGHCOMMERCE Office / DPLUS Vietnam - Interior Photography, Dining room, Table, Chair, Beam, Patio
© Luu Quang Minh

The most remarkable and unique elements were graphic details exploiting the traditional elements (Vietnamese cranes, dragons and clouds) designed based on Ly Dynasty’s patterns (1010-1225). The graphic designs were highlighted in several points in the space but mostly at the entrance and the functional one. 

HIGHCOMMERCE Office / DPLUS Vietnam - Interior Photography, Kitchen
© Luu Quang Minh

Transparency - In contrast, we kept the individual workspace open, clean, and simple with the main color of white and grey, no walls as well as private rooms to express the Transparency culture of the team. We used glass partitions with brand color decals for all the meeting and training rooms to stay transparent but still private enough. Last but not least, the highlights of the space were the transparent tree boxes designed using striped glasses, which created a blurry effect of the trees within them. Those boxes were also used to divide the departments instead of using signages, making the workspace more interesting.

HIGHCOMMERCE Office / DPLUS Vietnam - Image 13 of 17
© Luu Quang Minh
HIGHCOMMERCE Office / DPLUS Vietnam - Interior Photography, Table, Chair
© Luu Quang Minh

We set out to create a dynamic and interesting space that kept the company’s culture on everyone’s mind but not in their laps. Through intentional design, this workspace unites the HighCommerce crew and allows the company to continue innovating as thought leaders and culture changers.

HIGHCOMMERCE Office / DPLUS Vietnam - Interior Photography, Table, Chair
© Luu Quang Minh

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Project location

Address:Hanoi, Hoàn Kiếm, Hanoi, Vietnam

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Location to be used only as a reference. It could indicate city/country but not exact address.
About this office
Cite: "HIGHCOMMERCE Office / DPLUS Vietnam" 12 Jan 2022. ArchDaily. Accessed . <https://www.archdaily.com/975031/highcommerce-office-dplus-vietnam> ISSN 0719-8884

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