EP YAYING Shanghai Flagship Store / Franklin Azzi Architecture

EP YAYING Shanghai Flagship Store / Franklin Azzi Architecture

EP YAYING Shanghai Flagship Store / Franklin Azzi Architecture - Exterior Photography, Windows, Facade, CourtyardEP YAYING Shanghai Flagship Store / Franklin Azzi Architecture - Interior Photography, Dining room, Table, Windows, ChairEP YAYING Shanghai Flagship Store / Franklin Azzi Architecture - Interior Photography, WindowsEP YAYING Shanghai Flagship Store / Franklin Azzi Architecture - Interior Photography, Door, WindowsEP YAYING Shanghai Flagship Store / Franklin Azzi Architecture - More Images+ 27

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EP YAYING Shanghai Flagship Store / Franklin Azzi Architecture - Interior Photography, Dining room, Table, Windows, Chair
© Matjaz Tančič

Text description provided by the architects. Faithful to his passion for creative encounters and collaborations, Franklin Azzi has united his vision with that of creative director Serge Ruffieux to establish a new architectural concept for the Chinese ready-to-wear label EP YAYING.

EP YAYING Shanghai Flagship Store / Franklin Azzi Architecture - Interior Photography, Dining room, Table, Chair, Glass, Facade
© Matjaz Tančič

Reflecting the approach of the iconic label in the revival of luxury goods and Chinese heritage – the name EP YAYING means ‘pledge of quality’ – the two Parisian creatives appropriated Oriental cultural references and skills to define a new contemporary aesthetic.

EP YAYING Shanghai Flagship Store / Franklin Azzi Architecture - Interior Photography, Facade, Windows
© Matjaz Tančič
EP YAYING Shanghai Flagship Store / Franklin Azzi Architecture - Image 24 of 32
Axonometry
EP YAYING Shanghai Flagship Store / Franklin Azzi Architecture - Interior Photography, Windows
© Matjaz Tančič

Their creative tandem has given rise to a programme of spaces dedicated to experiencing and strolling, which, from Shanghai to New York, cultivates an oxymoron in every detail. The raw beauty of the materials, such as jade and concrete, combines with the elegance of lacquer work and embroidery. Between the association of rough and smooth surfaces, matte and gloss colours, the traditional mixing of materials of Chinese craftsmanship, the boutiques reveal their singularity in a play of contrasts between stark simplicity and maximalism. The collections of fashion and accessories are displayed around a graphic grid structure of gold metal tubes, in which slabs of rough stones of different shapes and colours are suspended or held up, like an interior landscape reinforcing the impression of the poetic antithesis between the different elements.

EP YAYING Shanghai Flagship Store / Franklin Azzi Architecture - Interior Photography, Door, Windows
© Matjaz Tančič

The architecture of the boutiques, whether within a new building or an existing one, such as the old colonial house entirely renovated in Shanghai, favours transparency, opening to the outside, and integrating nature. The fashion label’s spaces merge with public space in a principle of fluid sophistication.

EP YAYING Shanghai Flagship Store / Franklin Azzi Architecture - Image 27 of 32
Furniture
EP YAYING Shanghai Flagship Store / Franklin Azzi Architecture - Image 29 of 32
Furniture
EP YAYING Shanghai Flagship Store / Franklin Azzi Architecture - Image 28 of 32
Furniture

From floor to ceiling, via the furniture and changing rooms designed as transition and exhibition spaces in dialogue with the overall scheme, Franklin Azzi, and Serge Ruffieux have designed an unusual voyage, composed of aesthetic and sensorial resonances.

EP YAYING Shanghai Flagship Store / Franklin Azzi Architecture - Interior Photography, Door, Windows, Column
© Matjaz Tančič
EP YAYING Shanghai Flagship Store / Franklin Azzi Architecture - Interior Photography, Windows
© Matjaz Tančič

A means for architects and fashion designers to bring modernity and craftsmanship into dialogue in an original approach that sees each new EP YAYING boutique as a venue in its own right.

EP YAYING Shanghai Flagship Store / Franklin Azzi Architecture - Exterior Photography, Windows, Facade, Courtyard
© Matjaz Tančič

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Project location

Address:890 Heng Shan Lu, Xu Jia Hui, Xuhui Qu, Shanghai Shi, China

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Location to be used only as a reference. It could indicate city/country but not exact address.
About this office
Cite: "EP YAYING Shanghai Flagship Store / Franklin Azzi Architecture" 23 Nov 2021. ArchDaily. Accessed . <https://www.archdaily.com/972372/ep-yaying-shanghai-flagship-store-franklin-azzi-architecture> ISSN 0719-8884

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