ABF Place Headquarters / MAENA Design Conecta

ABF Place Headquarters / MAENA Design Conecta

ABF Place Headquarters / MAENA Design Conecta - Exterior PhotographyABF Place Headquarters / MAENA Design Conecta - Interior PhotographyABF Place Headquarters / MAENA Design Conecta - Interior Photography, Living Room, ChairABF Place Headquarters / MAENA Design Conecta - Exterior Photography+ 23

Porto Alegre, Brazil
  • Architects: MAENA design conecta
  • Area Area of this architecture project Area :  301
  • Year Completion year of this architecture project Year :  2021
  • Photographs
    Photographs :Alcindo Dedavid
  • Manufacturers Brands with products used in this architecture project
    Manufacturers :  Belgotex , MEZAS Design Co
  • Architecture Firm : MAENA design conecta
  • Project Team : Aline Palma, Michelle Raimann, Roberta Rammê, Júlia Carolina Zielke e Manuella Oliveira Haygertt
  • Clients : ABF developments
  • Engineering : Andora Engenharia
  • Landscape Design : Fernando Thunm
  • Consultants : Ana Cristina Costi, PROINST Engenharia- projeto de PPCI
  • Collaborators : Contemporânea Online
  • City : Porto Alegre
  • Country : Brazil
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ABF Place Headquarters / MAENA Design Conecta - Exterior Photography
© Alcindo Dedavid

Text description provided by the architects. Designing the new headquarters for ABF Developments was full of invigorating challenges. The first one was to represent a groundbreaking innovative company, focused on designing real estate properties that correspond directly to the customers’ needs and longings. Assuring that this rigorous public felt connection to the project’s language was one of the main purposes of the intriguing and appealing design and shape in the urban landscape. 

ABF Place Headquarters / MAENA Design Conecta - Interior Photography, Living Room, Chair
© Alcindo Dedavid

The neighborhood where the building stands is predominantly residential, with houses built many years ago, without a distinctive design character, so the second challenge was to create a building with a change provoking design but also fully integrated to it’s surroundings. Lastly, there was the need to combine all of these design needs to the multiple functionality of having administrative headquarters and the business and sales center for the projects that will be launched there, using a very narrow site to build it. 

ABF Place Headquarters / MAENA Design Conecta - Interior Photography, Stairs, Wood
© Alcindo Dedavid
ABF Place Headquarters / MAENA Design Conecta - Interior Photography
© Alcindo Dedavid

In order to meet all these needs, we created an iconic shape, structured through six metallic frames of slightly different shapes, supporting two floors where the spaces are laid out. There’s the exhibition area, with product demonstrations, meeting rooms, customer service, cafè and bar area and other administrative support. Folding over the steel frames is a metallic corten steel roof, with edgy angled slopes, encloses the building. In the front façade, a big glass surface acts like a stores’ window, allowing continuity between inside and out, for the public area, and a metal covering provides privacy without compromising light or permeability.

ABF Place Headquarters / MAENA Design Conecta - Interior Photography, Stairs
© Alcindo Dedavid
ABF Place Headquarters / MAENA Design Conecta - Interior Photography, Kitchen, Chair
© Alcindo Dedavid

The interior design is made to enhance the beauty of the raw materials, complementing their textures and finishes. O flooring in concrete in contrast to the corten steel creates a balanced and contemporary space. Adding clean and sophisticated furniture, the area is made wide and spacious, ready to attend every need. 

ABF Place Headquarters / MAENA Design Conecta - Image 19 of 23
Plan 01
ABF Place Headquarters / MAENA Design Conecta - Exterior Photography
© Alcindo Dedavid
ABF Place Headquarters / MAENA Design Conecta - Image 20 of 23
Sections

Reinforcing the brand’s logo even the pictograms and wayfinding signaling was thoroughly designed.

ABF Place Headquarters / MAENA Design Conecta - Interior Photography
© Alcindo Dedavid

Inspired directly by the ABF Developments’ logo and the headquarters architecture, vertical lines are used as guidelines for setting the atmosphere and complementing the space. For this, the space communicates with the users in every scale of the project, creating a full experience that brings out the brand’s innovative and sophisticated standards.

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Project location

Address:Porto Alegre, RS, Brazil

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Location to be used only as a reference. It could indicate city/country but not exact address.
About this office
Cite: "ABF Place Headquarters / MAENA Design Conecta" [Sede ABF Place / MAENA Design Conecta] 01 Sep 2021. ArchDaily. Accessed . <https://www.archdaily.com/967757/abf-place-headquarters-maena-design-conecta> ISSN 0719-8884
© Alcindo Dedavid

ABF 地方总部大楼 / MAENA Design Conecta

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