Contemporary Art Gallery / Asaf Lerman

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Text description provided by the architects. Set in a former print factory at the southern end of Tel Aviv, this intervention within an existing industrial building explores the boundaries and potentials of re-use as a design brief. The building on 117 Herzl Street was a mediocre architectural product in the positive sense of the word. It had other qualities too, being practical, average, unremarkable, generic, and faded.