Text description provided by the architects. The Brick Pixelation Facade at the P.C. Hooftstraat 140-142 embodies the intricate, crafted details epitomised by couture clothing. Cast stainless steel bricks with glass inlays pixelate together along this partially transparent facade to create a distinctive shopfront experience on one of Amsterdam’s best-known streets. The P.C. Hooftstraat is famous for its high-end boutiques and design shops, situated between the Museum Quarter, the Vondel Park and the Oud-Zuid neighborhood. Shops along this street are a testament to Dutch design, creativity, high-end clothing, and art. UNStudio’s renovation brought two separate buildings together to become one retail space, making The Brick Pixelation one of the largest retail spaces along with the P.C. Hooftstraat.
