-
Architects: PENSON
- Area: 20000 ft²
- Year: 2019
-
Photographs:Tom Donald
-
Manufacturers: Andreu World, AutoDesk, Freifrau, B&B Italia, Lapalma, Chroma, FAMO, FREDERICIA, Floored Genius, Icons of Denmark, Magis, Matière Grise, Microscreed, Moroso, Nulty+, Nüvist, Poiat, Profim, Symbius Urban Works, Tacchini, +2
Text description provided by the architects. PENSON, the Architecture and Interior Design Studio whose visionary projects include new hospitality brand JO&JOE and Google’s UK HQ has turned its expertise to Sports Direct International’s new London offices. Working closely with Michael Murray, the retailer’s Head of Elevation, PENSON has created a unique interior experience over four floors, designed to promote a retail connection in an inspiring and sleek environment. The London office sits above its newly opened luxury Flannels’ flagship store in Oxford Street and has been designed to spearhead the elevation of the group, bringing together the creative teams across Sports Direct International Plc.
