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Text description provided by the architects. Situated in the heart of the Museum Quarter, between Museumplein and the Vondelpark, shops on the P.C. Hooftstraat is a display of Dutch design, creative heritage, and elegance. Taking cues from nearby museums for framing Dutch art, UNStudio’s design for The Looking Glass sets the stage for a unique and distinctive flagship store by reimagining the display of clothes. The facade of P.C. Hooftstraat 138 is a celebration of textiles, both in form and function; three curved glass panels flow down from the upper floors in a design that mimics billowing transparent cloth. This play with glass creates opening spaces on a pedestrian eye-level that unveil the latest designs.
