![Shede Visitor’s Center / Atelier FCJZ - Interior Photography, Cityscape](https://images.adsttc.com/media/images/5d13/392a/284d/d119/d200/01d9/newsletter/feature.jpg?1561540897)
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Architects: Atelier FCJZ
- Area: 22592 m²
- Year: 2019
![Shede Visitor’s Center / Atelier FCJZ - Image 2 of 35](https://images.adsttc.com/media/images/5d12/1768/284d/d19e/bb00/062f/newsletter/2.SVC_-_鸟瞰_舍得文化中心西北侧生产区_-_存在建筑-建筑摄影_The_SVC_in_front_of_the_production_buildings_-_Photo_by_Arch-Exist_Photography_.jpg?1561466716)
Location + Site
The project is in a company town named Tuopai Zhen in Sichuan where the distillery of Shede, an old liquor brand in China, is based. The closest large cities are Chengdu and Chongqing, both are approximately 200 kilometers away. Partially due to its relatively quiet location, Tuopai Zhen seems to maintain both the ambience of an industrial town and a rural village before the economic reform that was commenced in China in the late 1970’s. The specific site for this visitor’s center is situated in front of the production campus of Shede near a main thoroughfare with a park and a river on the other side.
![Shede Visitor’s Center / Atelier FCJZ - Image 3 of 35](https://images.adsttc.com/media/images/5d12/177f/284d/d19e/bb00/0630/newsletter/3.SVC_-_文化中心东侧_-_存在建筑-建筑摄影_Northeast_corner_of_the_SVC_-_Photo_by_Arch-Exist_Photography.jpg?1561466738)
![Shede Visitor’s Center / Atelier FCJZ - Image 4 of 35](https://images.adsttc.com/media/images/5d12/1791/284d/d12f/3b00/00d9/newsletter/4.SVC_-_主立面_-_存在建筑-建筑摄影_South_façade_of_the_SVC_-_Photo_by_Arch-Exist_Photography.jpg?1561466755)
Program
For tourists, the visitor’s center is the prelude before departing for a tour of the Shede distilling facilities and has a well-mixed program, including a museum for liquor culture, a hotel, a dining theater, a R&D center, among others.
![Shede Visitor’s Center / Atelier FCJZ - Image 5 of 35](https://images.adsttc.com/media/images/5d12/18cd/284d/d12f/3b00/00de/newsletter/5.SVC_-_宴会厅立面_-_存在建筑-建筑摄影_The_Banquet_Hall_in_a_distance_-_Photo_by_Arch-Exist_Photography.jpg?1561467067)
![Shede Visitor’s Center / Atelier FCJZ - Image 9 of 35](https://images.adsttc.com/media/images/5d12/19a2/284d/d12f/3b00/00e0/newsletter/8.SVC_-_体验中心与配套办公楼之间_-_存在建筑-建筑摄影_The_Visitor_Building_to_the_left_and_the_Office_Building_to_the_right_-_Photo_by_Arch-Exist_Photography.jpg?1561467280)
Design Strategy
After much study, we come to realize the reasons why vacationists would come to Tuopai Zhen have to do not only with the famous liquor but also with the pristine natural landscape as well as the tranquil feeling of the locale.
![Shede Visitor’s Center / Atelier FCJZ - Image 27 of 35](https://images.adsttc.com/media/images/5d12/1cfb/284d/d12f/3b00/00ea/newsletter/宴会厅立面_-_存在建筑-建筑摄影_The_Banquet_hall_façade_-_Photo_by_Arch-Exist_Photography.jpg?1561468137)
![Shede Visitor’s Center / Atelier FCJZ - Image 17 of 35](https://images.adsttc.com/media/images/5d12/1bbe/284d/d12f/3b00/00e6/newsletter/16.SVC_-_板墙立面_-_存在建筑-建筑摄影_Closeup_of_the_timber_façade_-_Photo_by_Arch-Exist_Photography.jpg?1561467819)
Our design intends to preserve these qualities that attract the people trying to get away from the hustles and bustles of the metropolises. While the building complex of the visitor’s center serves as a connection-transition between the Shede campus and the woodsy landscape, the architecture of the center is spatially organized as a series of smaller pavilions with central courtyards arranged in alinear fashion and its formal language is based on a low-key vernacular vocabulary of deep eaves and wood-paneled walls.
![Shede Visitor’s Center / Atelier FCJZ - Image 12 of 35](https://images.adsttc.com/media/images/5d12/1a8c/284d/d19e/bb00/063a/newsletter/12.SVC_-_展厅_-_存在建筑-建筑摄影_The_Exhibition_Hall_-_Photo_by_Arch-Exist_Photography_.jpg?1561467514)
![Shede Visitor’s Center / Atelier FCJZ - Image 14 of 35](https://images.adsttc.com/media/images/5d12/1aa1/284d/d12f/3b00/00e5/newsletter/13.SVC_-_顶层客房区休闲空间_-_存在建筑-建筑摄影_Recreational_space_for_guest_room_area_on_the_top_floor_-_Photo_by_Arch-Exist_Photography.jpg?1561467535)
Building Section
The cross-section of the typical pavilion resembles that of an umbrella with beam-less concrete roof cantilevering out from the center. The thickness of the sloping roof canopy changes gradually, thin at the eaves and thick at the base, where the air-conditioning ductworks are concealed.
![Shede Visitor’s Center / Atelier FCJZ - Image 8 of 35](https://images.adsttc.com/media/images/5d12/1958/284d/d12f/3b00/00df/newsletter/7.SVC_-_大堂立面_-_存在建筑-建筑摄影_The_Lobby_-_Photo_by_Arch-Exist_Photography_.jpg?1561467206)
![Shede Visitor’s Center / Atelier FCJZ - Image 7 of 35](https://images.adsttc.com/media/images/5d12/1911/284d/d19e/bb00/0635/newsletter/6.SVC_-_东南侧立面_-_存在建筑-建筑摄影_South_façade_of_the_SVC_-_Photo_by_Arch-Exist_Photography.jpg?1561467135)