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Playground Brewery Pop-up Store / Glamo Studio

Playground Brewery Pop-up Store / Glamo Studio

© Glamo Studio © Glamo Studio © Glamo Studio © Glamo Studio + 17

Bar
Mapo-gu, South Korea
  • Architects: Glamo Studio
  • Area Area of this architecture project Area: 83.0
  • Year Completion year of this architecture project Year: 2019
  • Photographs Photographs: Glamo Studio
© Glamo Studio
© Glamo Studio
© Glamo Studio
© Glamo Studio

Text description provided by the architects. Playground Brewery began with the goal of delivering refreshing beer to more consumers. Its mission is to help customers rekindle the sense of pure joy through a sip of delicious beer in its stores. To realize these objectives, Playground Brewery launched in the market with the slogan “Drink Better, Play Better,” and has been providing entertaining spaces for consumers who seek to have fun times, and became a rising brewery in the Korean craft beer industry.

© Glamo Studio
© Glamo Studio

In designing Playground Supermarket, Playground Brewery’s pop-up store, glamo studio developed a new type of space and branding strategy for more people to enjoy beer in a fun and relaxed supermarket and playground setting.

Plan
Plan
Diagram
Diagram

Playground Supermarket invokes the image of little whole-in-the-wall supermarkets that we used to drop in to buy snacks: glamo studio reinterpreted this atmosphere for Playground Brewery. To link the image of supermarket with beer, we stacked familiar plastic boxes to create a space that is both a supermarket and a playground.

© Glamo Studio
© Glamo Studio

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Project location

Address: 130 Yanghwa-ro, Seogyo-dong, Mapo-gu, Seoul, South Korea

Location to be used only as a reference. It could indicate city/country but not exact address.
About this office
Cite: "Playground Brewery Pop-up Store / Glamo Studio" 19 Jun 2019. ArchDaily. Accessed . <https://www.archdaily.com/919356/playground-brewery-pop-up-store-glamo-studio/> ISSN 0719-8884
© Glamo Studio

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