All
Projects
Products
Events
Competitions

HER Shop / CLAP Studio

HER Shop / CLAP Studio

© Daniel Rueda © Daniel Rueda © Daniel Rueda © Daniel Rueda + 22

Store  · 
Hong Kong, Hong Kong
  • Architects Authors of this architecture project CLAP Studio
  • Area Area of this architecture project
    170.0 m2
  • Project Year Brands with products used in this architecture project
    2019
© Daniel Rueda
© Daniel Rueda

Text description provided by the architects. HER is the desire of stylist Hilary Tsui to create a retail space dedicated to contemporary women. Her goal was to unite her two passions in one place: fashion and gastronomy. That's why HER, located in the centre of the Fashion Walk of bustling Hong Kong, combines the latest fashion with a coffee corner for resting while enjoying an original drink from the brand. After several workshops with Hilary Tsui, we extracted three key points that reflected the essence of HER: femininity, purity and strength. Starting from these three key points we imagine HER as a sinuous landscape, with imposing mountains and pure materials. We imagine HER as the planet Mars, a feminine and mysterious space to discover.

© Daniel Rueda
© Daniel Rueda
Floor Plan
Floor Plan
© Daniel Rueda
© Daniel Rueda

The goal CLAP Studio with HER is to transport the user to a new planet and for this, we designed an entire experience with the interior. From the facade that embodies the mountainous landscape of the interior to the moment in which the user receives their purchase vacuum packed as if it were a space trip. Two perfect aluminium covered arches invite the user to enter this new universe. On one side is the take away from the Coffee Corner of HER and on the other the direct entry to this new planet.

© Daniel Rueda
© Daniel Rueda

For the interior design, we start with a grid of terracotta tiles on the floor from which geometric dunes of different heights grow. These reddish mountains serve both to expose the product and to sit back and relax after a day of shopping in downtown Hong Kong. Small white water lilies grow from the mountains in order to serve as stands to highlight the products. Coat racks that come down from the roof or rise from the mountains are white wavy profiles that fix the separation between the products.

© Daniel Rueda
© Daniel Rueda

The interior of HER is divided into two zones. The first one is the most dynamic area in which Sneaker Island, the activewear and the coffee corner are located. The second one is the HER boutique, an area that has a large mirror of the shape of an arch and islands of stands on which jewellery and accessories are exposed. It is in the boutique in which one can find independent clothing brands such as Anais Jourden, Pushbutton or Chance. HER is an experience that embraces the five senses of the user to transport them to a new world of discovery. The future is now, so welcome to planet HER.

© Daniel Rueda
© Daniel Rueda

Project gallery

See all Show less

Project location

Address: Vienna Mansion, 55 Paterson St, Causeway Bay, Hong Kong

Location to be used only as a reference. It could indicate city/country but not exact address.
About this office
Cite: "HER Shop / CLAP Studio" [Tienda HER / CLAP Studio] 17 Jun 2019. ArchDaily. (Trans. Johansson, Emma) Accessed . <https://www.archdaily.com/919104/her-shop-clap-studio/> ISSN 0719-8884

You've started following your first account!

Did you know?

You'll now receive updates based on what you follow! Personalize your stream and start following your favorite authors, offices and users.