SEEING Jewelry Store / Pures Design

SEEING Jewelry Store / Pures Design

SEEING Jewelry Store / Pures Design - ChairSEEING Jewelry Store / Pures Design - ArchSEEING Jewelry Store / Pures Design - WindowsSEEING Jewelry Store / Pures Design - Stairs, Arch, HandrailSEEING Jewelry Store / Pures Design - More Images+ 23

  • Interior Designers: Pures Design
  • Area Area of this architecture project Area:  270
  • Year Completion year of this architecture project Year:  2019
  • Photographs
    Photographs:Xiaokai Zhang
  • Manufacturers Brands with products used in this architecture project
    Manufacturers:  DA JIANG ZHU DING METAL CASA, Ugan Concept, VALPAINT
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SEEING Jewelry Store / Pures Design - Facade
© Xiaokai Zhang

Text description provided by the architects. Jewelry represents time and witnesses stories. In this project, we cooperated with SEEING JEWELRY, hoping to convey a space that contains both the beauty and stories to the customers.

SEEING Jewelry Store / Pures Design - Chair
© Xiaokai Zhang

Less Distraction; More Conversation
SEEING JEWELRY owns a lot of artistic works of many famous jewelry designers. It emphasizes on the special story of each work thus the jewelry itself would have some deep meaning. To achieve this story-function, we divided the whole space into two floors.


The first floor is designed for hall and video studio. The hall can be taken as the buffer area. A solemn atmosphere can be created due to the concrete cantilever- structured stairs and the tender light from the ceiling. Customers can enjoy themselves in this space without much distraction.

SEEING Jewelry Store / Pures Design - Image 21 of 28
© Xiaokai Zhang
SEEING Jewelry Store / Pures Design - Windows
© Xiaokai Zhang

The domed roof church gives the designing idea of the second floor. Decorated with an arched-shaped ceiling, the space feels much higher and also obtains some religious ceremonial sense. Extensive hickory grille is used, together with long pile carpet. The above constructed a comfortable environment that can lead the customers into the story of each jewelry

SEEING Jewelry Store / Pures Design - Chair
© Xiaokai Zhang
SEEING Jewelry Store / Pures Design - Arch
© Xiaokai Zhang

Shape of the story
Jewelry contains story while space contains jewelry. We built a Church, hoping the space can lead customers to hearing those moving stories.

SEEING Jewelry Store / Pures Design - Lighting, Chair
© Xiaokai Zhang

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Project location

Address:Renhe Spring International Plaza, Chengdu, Sichuan, China

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Location to be used only as a reference. It could indicate city/country but not exact address.
About this office
Cite: "SEEING Jewelry Store / Pures Design" 13 Jun 2019. ArchDaily. Accessed . <> ISSN 0719-8884

© Xiaokai Zhang

SEEING与闻珠宝店 / 武汉朴开十向设计事务所

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