Optimo / SOM

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Text description provided by the architects. For more than 25 years, Optimo has developed a cult following as a leading maker of handcrafted hats for a unique, diverse, and devoted global clientele. Located in Beverly, Illinois, an historic neighborhood on Chicago’s South Side, Optimo’s recently completed headquarters consolidates its design, operations, and production spaces inside a 100-year-old decommissioned firehouse. To create a space reflective of Optimo’s ethos of craftsmanship, authenticity, and timeless luxury, the company engaged SOM—a firm which shares the same values—to develop a scheme befitting of a hat maker known for its rigorous attention to detail.