Tapí Tapioca / Tadu Arquitetura

Tapí Tapioca / Tadu Arquitetura - Image 2 of 19Tapí Tapioca / Tadu Arquitetura - Image 3 of 19Tapí Tapioca / Tadu Arquitetura - Image 4 of 19Tapí Tapioca / Tadu Arquitetura - Image 5 of 19Tapí Tapioca / Tadu Arquitetura - More Images+ 14

Rio de Janeiro, Brazil
  • Architects: Tadu Arquitetura
  • Area Area of this architecture project Area:  50
  • Year Completion year of this architecture project Year:  2018
  • Photographs
    Photographs:Nathalie Ventura
  • Manufacturers Brands with products used in this architecture project
    Manufacturers:  Conceitos Marcenaria, Eilane, Laminex, Marcondes Coimbra, Roca, Suvinil
  • Authors: João Duayer, Thiago Tavares
  • Team: Alice Varella Tepedino, Nathalie Ventura, Fred Gomes, Clarissa Paes
  • Constructor: FF Arquitetura
  • Woodwork: Conceitos Marcenaria
  • Electric Engineer: Paulo Márcio Engenharia
  • Kitchen Equipments: Maqcem Equipamentos and Peças Comerciais
  • City: Rio de Janeiro
  • Country: Brazil
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Tapí Tapioca / Tadu Arquitetura - Image 5 of 19
© Nathalie Ventura

Text description provided by the architects. Tapí, which began operations with a food truck, migrated to the physical store with the challenge of planning the combination of Brazil’s regionalism (north/northeast) with cosmopolitan aspects of a young and sophisticated brand. The client wanted a low-cost project in Rio de Janeiro’s urban scenarios without leaving aside artifice of the origin of its raw material food – tapioca (a starch extracted from cassava root). The research considered colors and textures - from the way food is prepared for the region's aesthetic traits.

Tapí Tapioca / Tadu Arquitetura - Image 10 of 19
Floor Plans (portuguese)

We have defined a clear and neutral basis for the store. Shades of sand, wood, and straw. From this organization, all the elements of the store played a fundamental role in the experience of the visitors. Simple design joinery enhances the "handmade" aspect. Elements of the logo were printed on part of the wall tiles. The baskets lamps were found in North Brazil. The bipartite door, typical of the North / Northeast, along with the composition of the frames of the facade, take the viewer to a trip through Brazil. The counter has a copper detail inspired by indigenous art, and also part of Tapí’s branding. 

Tapí Tapioca / Tadu Arquitetura - Image 9 of 19
© Nathalie Ventura

As in many of our projects, we offer creative solutions that make small new brand's plans viable and that translate the brand’s soul, having in mind the low budget aspect. Given the high rental costs of urban centers, to innovate is to combine low-cost construction with good design solutions. The project is designed to be a franchise network in the future.

Tapí Tapioca / Tadu Arquitetura - Image 2 of 19
© Nathalie Ventura

In this way, all devices - signpost, shelf, coverings, etc. - can be easily adjusted to new spots. The result is a fusion between the cosmopolitan universe of young entrepreneurs and Brazil’s regionalism. We believe it is possible to innovate, surprise and improve the quality of the commercial establishments of our cities through a serious and creative look, bearing in mind lower financial investments.

Tapí Tapioca / Tadu Arquitetura - Image 3 of 19
© Nathalie Ventura

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Project location

Address:Av. Rio Branco, 151 – Centro, Rio de Janeiro, Brazil

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Location to be used only as a reference. It could indicate city/country but not exact address.
About this office
Cite: "Tapí Tapioca / Tadu Arquitetura" [Tapí Tapioca / Tadu Arquitetura] 27 Jan 2019. ArchDaily. Accessed . <https://www.archdaily.com/903473/tapi-tapioca-tavares-duayer-arquitetura> ISSN 0719-8884

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