the world's most visited architecture website
i

Sign up now and start saving and organizing your favorite architecture projects and photos

Sign up now to save and organize your favorite architecture projects

i

Find the most inspiring products for your projects in our Product Catalog.

Find the most inspiring products in our Product Catalog.

i

Get the ArchDaily Chrome Extension and be inspired with every new tab. Install here »

i

All over the world, architects are finding cool ways to re-use run-down old buildings. Click here to see the best in Refurbishment Architecture.

Want to see the coolest refurbishment projects? Click here.

i

Immerse yourself in inspiring buildings with our selection of 360 videos. Click here.

See our immersive, inspiring 360 videos. Click here.

All
Projects
Products
Events
Competitions
Navigate articles using your keyboard
  1. ArchDaily
  2. Projects
  3. Commercial Architecture
  4. South Korea
  5. Selective-Amplification
  6. 2018
  7. Ray & Co / Selective-Amplification

Ray & Co / Selective-Amplification

  • 19:00 - 13 July, 2018
Ray & Co / Selective-Amplification
© Woojae Sung
© Woojae Sung

© Woojae Sung © Woojae Sung © Woojae Sung © Woojae Sung + 36

© Woojae Sung
© Woojae Sung

Text description provided by the architects. Seoul design studio, Selective-Amplification has completed Ray & Co., wedding dress studio located at Gangnam district in Seoul, Korea. The client has been successfully running the studio since 2007 in the area and wanted to relocate and revamp it to a new location nearby.

© Woojae Sung
© Woojae Sung

As the studio carries four of its own brands under the same hood, all of them are growing fast, it apparently needed more spaces not only to accommodate growing numbers of customers but also to host many events for media, potential customers, and venders.

Plan
Plan
Section 01
Section 01

In that regard, key to the design of the new space among others were neutral luxury for four different brands, and flexible and spacious spatial layout for various activities.  

© Woojae Sung
© Woojae Sung

Unlike the old studio space, which occupied two floors of small foot print building, the new studio utilizes high ceiling (up to 4.5 meters) underground space with much bigger foot print.

© Woojae Sung
© Woojae Sung

Desaturated gold anodized metal frames on white wall in lieu of typical wall moldings or wainscotings were proposed, which are much taller and narrower than typically are to put a great emphasis on being in a high ceiling space. The frames with faint gold color, as a consistent design language, has been repeated over to other parts of the space, including door detail, furnitures, hangers, display frames and shelves, and frame for light fixture.   

© Woojae Sung
© Woojae Sung

In plan, the space is divided into three parts; lounge/reception for guests, pairs of fitting/waiting rooms for brides and bridegrooms, and workshop/service area for designers and staffs. In the event of large gathering, bridal show, or dress fashion shows for media, etc., one of the largest fitting rooms’ door slides disappears into the wall to provide one spacious space.

© Woojae Sung
© Woojae Sung

View the complete gallery

Location to be used only as a reference. It could indicate city/country but not exact address.
About this office
Selective-Amplification
Office
Cite: "Ray & Co / Selective-Amplification" 13 Jul 2018. ArchDaily. Accessed . <https://www.archdaily.com/895612/ray-and-co-selective-amplification/> ISSN 0719-8884

You've started following your first account!

Did you know?

You'll now receive updates based on what you follow! Personalize your stream and start following your favorite authors, offices and users.