Self+ / Kube Arquitetura

Self+ / Kube Arquitetura

Self+ / Kube Arquitetura - More Images+ 6

Botafogo, Brazil
  • Architects: Kube Arquitetura
  • Area Area of this architecture project Area:  42
  • Year Completion year of this architecture project Year:  2018
  • Photographs
    Photographs:João Magnus
  • Manufacturers Brands with products used in this architecture project
    Manufacturers:  Sherwin-Williams, Artfer, Casa Franceza, Jatil Marcenaria, Jorge Luiz, Trust
  • Lead Architect: Juliana Neves
  • Work: Paulo Paiva
  • Business Management: Richa Arquitetura
  • Visual Merchandising: 100 Norma Porduções e Wish
  • Team: Bárbara Mingozzi, Carolina Magoga, Ivna Reis, Lucia Santoro, Raphaela Fogaça
  • City: Botafogo
  • Country: Brazil
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© João Magnus

Text description provided by the architects. For the physical store of the label Self+, in Botafogo, one of the most bohemian neighborhoods in Rio de Janeiro, we used the persona who inspires the brand to create the concept of the store design.

The persona is a woman in a search of self-knowledgeand that reflect the way she presents herself to the world. To reflect it in the concept of the store, the furniture is modular and flexible what allows transformations according to theproducts available, brand  transformations and renovation.

© João Magnus

The inside was build up from separate pieces like they were found in different trips.

The walls are painted with geometric forms in different colors as a metaphor for the woman who is always changing.

© João Magnus

The materials have been chosen to evoke memories and affection and the plants bring a touch of nature inside. One of the Clothes Rack has a triangle shape, thatrepresets harmony and balance.

The façade have window only on one side and it can transform conforming to the seasons, the collection and the brand position. On the left a living room was projected where you can seat, change books on the collaborative shelf or just wait for someone.

© João Magnus
Section A

It is made by metal panels that are able to receive plants and decorative elements and never look the same reinforcing the concept of reinvent according to new discoveries.

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Project location

Address:Botafogo, Rio de Janeiro - State of Rio de Janeiro, Brazil

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Location to be used only as a reference. It could indicate city/country but not exact address.
About this office
Cite: "Self+ / Kube Arquitetura" [Self+ / Kube Arquitetura] 18 Feb 2019. ArchDaily. Accessed . <> ISSN 0719-8884

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