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  7. Sra. Emilia | Communication and Advertising Agency / Erbalunga estudio

Sra. Emilia | Communication and Advertising Agency / Erbalunga estudio

  • 11:00 - 4 December, 2017
Sra. Emilia | Communication and Advertising Agency / Erbalunga estudio
Sra. Emilia | Communication and Advertising Agency / Erbalunga estudio, © Iván Casal Nieto
© Iván Casal Nieto

© Iván Casal Nieto © Iván Casal Nieto © Iván Casal Nieto © Iván Casal Nieto + 23

  • Cabinetmakers

    AGM
  • Aluminum Work

    Sestelo Silva
  • Constructions

    Cohemara
  • More Specs Less Specs
© Iván Casal Nieto
© Iván Casal Nieto

Text description provided by the architects. The commission of this project is the design of a commercial area for a communication and advertising company. The existing conditions such as an elongated floor plan, with a large glass facade facing west and two large windows at the rear facing east establish the main principle: a longitudinal path where natural light is the claim to advance and travel through space. The program is divided into three differentiated areas according to the client´s requirements. These are reception, meeting room and a working space with an anechoic chamber.

© Iván Casal Nieto
© Iván Casal Nieto
Elevation and Floor Plan
Elevation and Floor Plan
© Iván Casal Nieto
© Iván Casal Nieto

According to these mentioned premises, a functional linear diagram is proposed, where a sequence of visually connected spaces, leads the client through the different work stages showing how the company works. From a design perspective, it is proposed a sequence of transparencies, which are clarified while walking towards through space. The meeting room is the core of the business and therefore occupies a central position in the design. A static space, without ornament, information or neither products, where just ideas matter. A space designated to sell ideas without any material reference to make sure that concepts are still working.

© Iván Casal Nieto
© Iván Casal Nieto

The reception is a display area, where shows people the actions of moving, sorting out and picking up the material related to the activity. It is proposed a weave of columns, which establish different ways of walking through space. The use of colors and materials have been simplified to enhance the proposal.  Black relates to the existing container and white to the proposal using a scenographic language where the container disappears. In the meanwhile white color bands together different materials such as MDF or iron, allowing OSB to express itself giving some warmness to space.

© Iván Casal Nieto
© Iván Casal Nieto
© Iván Casal Nieto
© Iván Casal Nieto

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Cite: "Sra. Emilia | Communication and Advertising Agency / Erbalunga estudio" 04 Dec 2017. ArchDaily. Accessed . <https://www.archdaily.com/883719/sra-emilia-communication-and-advertising-agency-erbalunga-estudio/> ISSN 0719-8884

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