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  7. Linx Headquarters / AREALIS

Linx Headquarters / AREALIS

  • 17:00 - 7 September, 2017
Linx Headquarters / AREALIS
Linx Headquarters / AREALIS, © Maíra Acayaba
© Maíra Acayaba

© Maíra Acayaba © Maíra Acayaba © Maíra Acayaba © Maíra Acayaba + 22

  • Architects

  • Location

    Birmann 21 - Av. das Nações Unidas, 7221 - Pinheiros, São Paulo - SP, Brazil
  • Category

  • Design Team

    Jean-François Imparato, Enrico Benedetti, Mariana Guedes, Freddy Alanoca, Ana Tornesi, Jenne Soares, Heloisa De Santis, Igor Nogueira, Gabriela Munhoz
  • Area

    6000.0 m2
  • Project Year

  • Photographs

  • Execution

    LOCK Engenharia
  • Projection Mapping

  • Lighting

    Rafael Leão
  • Graphic Design

    Joachim Jacques
  • More Specs Less Specs
© Maíra Acayaba
© Maíra Acayaba

Text description provided by the architects. Aiming to translate the company´s virtual world into a physical space, the project seeks to create a balance between the digital era, efficiency, well-being of employees.

The project consisted in the creation of one of the leading companies in retail software new main office, situated in São Paulo, which allocate 1,200 of the 5,000 employees in Brazil in 6,000m2 at the Birman 21 building.

© Maíra Acayaba
© Maíra Acayaba

The architectural concept was born of an abstract deconstruction of the logo of the company, which was recently remodelled due to the current innovative will of the brand. The analysis of the logo emphasized both Cartesian (such as precision and solidity-two axes of physical support), and organic approaches, evoking freedom and creativity (colour and peripheral geometry). We applied all these characteristics in the conception of the project.

© Maíra Acayaba
© Maíra Acayaba

The first impression of the company, the reception, values ​​the Logo and its strong relation to technology: A holographic projection translates the movement of the logo and the company´s innovative values.

© Maíra Acayaba
© Maíra Acayaba

The visitor is then led into the logo in a condition of almost subliminal perception: within the showroom, he is in the "heart" of Linx without acknowledging it.

In this fluid, organic space, the guest has an interactive experience with technology and the company´s world through films and corporate content projected on all curved wall surfaces.

Courtesy of AREALIS
Courtesy of AREALIS

The space is the materialization of the logo: Organic and curved elements distributed around the internal street determine the spaces, a walk that connects in a harmonious way all the spaces of the company (show-room, staff tables area, collaborative spaces, confluence points, directors' rooms, training rooms, etc.).

© Maíra Acayaba
© Maíra Acayaba

The open staff area was designed to promote integration, conviviality and collaboration among employees. Directors benefit from closed glazed rooms: privacy is respected, but eye contact with employees is preserved. Everyone has easy access to shared desks and informal meeting rooms for quick and informal meetings.

© Maíra Acayaba
© Maíra Acayaba

Fab-Lab and War-room favour at any time the collaborative work and the development and sharing of new ideas as this spaces are distributed in strategic places along the street.

These meeting spaces varies from completely open spaces to acoustically insulated rooms to better meet the demands of any type of task.

© Maíra Acayaba
© Maíra Acayaba

On each floor, the rest area, dedicated to interactions between the collaborators, is located in the most privileged place of the building: a glassed-in terrace with a breath taking view of the city.

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Project location

Location to be used only as a reference. It could indicate city/country but not exact address.
About this office
Cite: "Linx Headquarters / AREALIS" 07 Sep 2017. ArchDaily. Accessed . <> ISSN 0719-8884
© Maíra Acayaba

Linx 总部:流动的办公空间 / AREALIS

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