Nike New York Headquarters / WSDIA | WeShouldDoItAll + STUDIOS Architecture

Nike New York Headquarters / WSDIA | WeShouldDoItAll + STUDIOS Architecture - Image 2 of 18Nike New York Headquarters / WSDIA | WeShouldDoItAll + STUDIOS Architecture - Image 3 of 18Nike New York Headquarters / WSDIA | WeShouldDoItAll + STUDIOS Architecture - Interior PhotographyNike New York Headquarters / WSDIA | WeShouldDoItAll + STUDIOS Architecture - Image 5 of 18Nike New York Headquarters / WSDIA | WeShouldDoItAll + STUDIOS Architecture - More Images+ 13

  • Creative Directors: WSDIA | WeShouldDoItAll, Michael Spoljaric (Nike)
  • Creative Director: Nike Global Basketball, Michael Spoljaric
  • Bleacher Design: WSDIA | WeShouldDoItAll, Corey Yurkovich
  • Wayfinding / Signage: WSDIA | WeShouldDoItAll
  • Food Truck Art: Dark Igloo
  • Nyc Marathon Booth: Carolina Moscoso
  • Booth Art: Faust
  • Bark Wall Carving: Alisa Keegan
  • City: New York
  • Country: United States
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Nike New York Headquarters / WSDIA | WeShouldDoItAll + STUDIOS Architecture - Exterior Photography, Windows, Facade, Cityscape
© Floto+Warner

Text description provided by the architects. Nike is in a New York state of mind upon completion of their new colossal office space in Midtown. WeShouldDoItAll (WSDIA) serves as creatives on environmental graphics.

Nike New York Headquarters / WSDIA | WeShouldDoItAll + STUDIOS Architecture - Image 2 of 18
© Floto+Warner

New York City is raw, never finished, and constantly reinventing itself. Nike is innovation, with an unrelenting drive to exceed expectations and inspire all athletes. So what do New York City and Nike have in common? Both are bold, vibrant and constantly breaking new ground. The connection is now further entrenched with Nike’s East Coast headquarters complete.

Nike New York Headquarters / WSDIA | WeShouldDoItAll + STUDIOS Architecture - Image 3 of 18
© Floto+Warner

The six floor 150,000 square foot space includes a massive indoor basketball court, varied workspaces, a hand-tagged food truck, VIP and workout spaces, a Nike heritage inspired VW van, and a 90-foot long sedum planted Swoosh on the rooftop terrace.

Nike New York Headquarters / WSDIA | WeShouldDoItAll + STUDIOS Architecture - Interior Photography
© Floto+Warner

The main directive—architecturally and graphically—was to highlight the synergy between New York City and Nike, by examining sport themed floors through the lens of NYC. The direction is manifested through materials, imagery, illustration, custom typography and space.

Nike New York Headquarters / WSDIA | WeShouldDoItAll + STUDIOS Architecture - Image 13 of 18
© Floto+Warner

Nike’s Workplace Design + Connectivity (WD+C) team partnered with STUDIOS Architecture to complete the architecture, while Michael Spoljaric (Senior Creative Director, Nike Global Basketball) worked closely with long-time collaborators WeShouldDoItAll (WSDIA) and a roster of talents to implement all environmental branding components in the space.

Nike New York Headquarters / WSDIA | WeShouldDoItAll + STUDIOS Architecture - Image 5 of 18
© Floto+Warner
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Bleachers Details and Plans
Nike New York Headquarters / WSDIA | WeShouldDoItAll + STUDIOS Architecture - Image 6 of 18
© Floto+Warner

Working closely with Spoljaric for over a year, WSDIA designed the indoor basketball court bleachers, all wayfinding and signage—featuring a custom typeface made exclusively for space—and numerous distinct branding moments.

Nike New York Headquarters / WSDIA | WeShouldDoItAll + STUDIOS Architecture - Image 16 of 18
© Floto+Warner

Notable pieces include: a 30 foot tall bark wall that nods to Nike’s Oregon roots; custom handmade rugs in various spaces, one of which—in the VIP Jeter Lounge—features all Yankees’ championship years; floor patterns derived from court lines and NYC’s bridges spill into the VIP Showrooms; custom running and basketball inspired CNC milled wall tiles; conference room ceiling tiles resembling shoe soles; a Michael Jordan mosaic tile wall; custom perforated locker patterns; and the art direction and curation of all illustration and photography for meeting booths.

Nike New York Headquarters / WSDIA | WeShouldDoItAll + STUDIOS Architecture - Interior Photography
© Floto+Warner

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Project location

Address:855 6th Ave, New York, NY 10001, United States

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Location to be used only as a reference. It could indicate city/country but not exact address.
About this office
Cite: "Nike New York Headquarters / WSDIA | WeShouldDoItAll + STUDIOS Architecture" 14 Nov 2017. ArchDaily. Accessed . <https://www.archdaily.com/877760/nike-new-york-headquarters-wsdia-weshoulddoitall> ISSN 0719-8884

© Floto+Warner

耐克纽约总部 / WSDIA | WeShouldDoItAll

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