This article was originally published on Monograph's Blog as "Architect's Guide to SEO — Part 1."
More than likely you've heard the term SEO, but, for the uninitiated, SEO literally means Search Engine Optimization— technical jargon for a set of methods used to boost your website's rank in Google's search results.
Now, why should you care? Well, according to this article put out by the SEO gurus at MOZ, the top 3 positions in Google's search results account for a whopping 55% of organic clicks, with the number one spot alone netting over 30%.
