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  1. ArchDaily
  2. Projects
  3. Mixed Use Architecture
  4. South Korea
  5. L'EAU design
  6. 2014
  7. The March Rabbit / L'EAU design

The March Rabbit / L'EAU design

  • 20:00 - 20 February, 2017
The March Rabbit / L'EAU design
The March Rabbit / L'EAU design, ©  Kim Yongkwan
© Kim Yongkwan

©  Kim Yongkwan ©  Kim Yongkwan ©  Kim Yongkwan ©  Kim Yongkwan + 30

  • Architects

  • Location

    Gangnam-gu, Seoul, South Korea
  • Architects in Charge

    Kim Dong-jin
  • Area

    8987.0 m2
  • Project Year

  • Design

    Lee Sanghak , Ju Ikhyeon, Jung Donghui, Yoon Jihye, Kwon Jungyeol, Kim Minji
  • Finishing

    Monocouche, White zinc panel
  • Construction

  • Structure Engineer

    SDM Structural Engineering
  • Mechanical & Electrical Engineer

    HANA Consulting Engineers Co.,LTD.
  • Construction supervision

    L’EAU design Co., Ltd.
  • Client

    Kwak Junghui
  • More Specs Less Specs
©  Kim Yongkwan
© Kim Yongkwan

Text description provided by the architects. The March Hare in Alice in Wonderland is a multifaceted character who guides the tale, inviting Alice on a curious induction to a world of adventure. Through the stimulation of Alice's imagination, the March Hare subverts the landscapes of daily life, and the new world begins to deviate from everything Alice holds as familiar. Cheongdam march Rabbit was inspired by the March Hare.


Located in the busy alley of Cheongdam-dong in Seoul, this building not only needs to respond with sensitivity to its surrounding environment but also establish itself as an unfamiliar landscape in order to envigorate the street itself. In addition, the building, as a neighborhood living facility, has to cope with the potential changes to its internal program, such as offices, retail shops, cafes, and as a residential quarter. For that purpose, a reduction of the common area, including the elevator, the staircase, and a public bathroom has been proposed and the maximization of the rental area will enable sufficient operation of all the building's required functions. Although the building seems to by vertically stacked floor-by-floor when it is seen at its care, its overall volume appears to be the combination of fragmented space. A spare space at the rear of the building has been planned to be used as a new core when more than two floors are rented together.

©  Kim Yongkwan
© Kim Yongkwan
©  Kim Yongkwan
© Kim Yongkwan

This small building will play a complex role, much like the March Hare, in order to invent new narratives for the city center, rather than existing under one finished and fixed function.

©  Kim Yongkwan
© Kim Yongkwan
Left Elevation
Left Elevation

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Location to be used only as a reference. It could indicate city/country but not exact address.
About this office
L'EAU design
Cite: "The March Rabbit / L'EAU design" 20 Feb 2017. ArchDaily. Accessed . <> ISSN 0719-8884
©  Kim Yongkwan

清潭洞三月兔 / L'EAU design

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