the world's most visited architecture website
i

Sign up now and start saving and organizing your favorite architecture projects and photos

Sign up now to save and organize your favorite architecture projects

i

Find the most inspiring products for your projects in our Product Catalog.

Find the most inspiring products in our Product Catalog.

i

Get the ArchDaily Chrome Extension and be inspired with every new tab. Install here »

i

All over the world, architects are finding cool ways to re-use run-down old buildings. Click here to see the best in Refurbishment Architecture.

Want to see the coolest refurbishment projects? Click here.

i

Immerse yourself in inspiring buildings with our selection of 360 videos. Click here.

See our immersive, inspiring 360 videos. Click here.

All
Projects
Products
Events
Competitions
Navigate articles using your keyboard
  1. ArchDaily
  2. Projects
  3. Store
  4. Portugal
  5. Paulo Merlini arquitetos
  6. 2016
  7. MR&MRS White Store / Paulo Merlini arquitetos

MR&MRS White Store / Paulo Merlini arquitetos

  • 05:00 - 4 January, 2017
MR&MRS White Store / Paulo Merlini arquitetos
MR&MRS White Store / Paulo Merlini arquitetos, © Fernando Guerra | FG+SG
© Fernando Guerra | FG+SG

© Fernando Guerra | FG+SG © Fernando Guerra | FG+SG © Fernando Guerra | FG+SG © Fernando Guerra | FG+SG + 18

© Fernando Guerra | FG+SG
© Fernando Guerra | FG+SG

Text description provided by the architects. Objects are crystalized ideas, the better the interconnection of ideas the better the object and most pertinent it is. Sometimes is functionality is so pertinent that the aesthetic value gets forgotten. Here at the office we like good ideas and like do value them. Recover these design “Cinderella’s” and bring them back, so that people can understand their aesthetic value.

© Fernando Guerra | FG+SG
© Fernando Guerra | FG+SG

As such we explored some potential object that could help us to built an appealing environment and that preferentially was in those conditions, and we found it, The hanger.

© Fernando Guerra | FG+SG
© Fernando Guerra | FG+SG

We flooded the space with more than a thousand hangers that, because of their intrinsique aesthetic value involves the user in a unique ambient. 

Model
Model

Hangers are almost renegade in the store design, their functional pertinence is such that they’re almost always thrown backstage. The same characteristic that made them a global success made them follow into banality. A victim of their own success. We distributed the hangers all over the space, divided in equidistant points. When viewed from above it seems a pixelated screen with four hundred points distributed over 80.00sq/m

© Fernando Guerra | FG+SG
© Fernando Guerra | FG+SG

By working with the threads altimetry we understood we could recreate any space throw the negative of the original space. We wanted one that for his cultural relevance could become immediately recognizable and above all was able to valorize cloths and our base element.

Ceiling Floor Plan
Ceiling Floor Plan

We´ve studied innumerous forms and realized that the formal power of the naves of a cathedral was all we wanted. For one it had the recognizable force, and on the other hand it is a space drawn for dignify an valorize, it would automatically throw the observer into an aura of contemplation.   

© Fernando Guerra | FG+SG
© Fernando Guerra | FG+SG

So, when the observer enters, it´s automaticly involved by the naves silouete, the threads tension caused by the clothes weight makes gravity force almost palpable, directing our eyes up. Cloths flow throw space, their the elements that give consistency to the intervention. Their the foundations of the cathedral.

© Fernando Guerra | FG+SG
© Fernando Guerra | FG+SG

If empty space defines the archetype of a cathedral nave, the rest is awash with light. A serie of equidistant lights project light up making it more vertical and defining the space rythmics. Light is reflected in the threads white colour and give light a sense of materiality.

© Fernando Guerra | FG+SG
© Fernando Guerra | FG+SG

We wanted a very desaturated space in order to highlight clothes colour, making them the lead actor.

One other particularity is that the client can hang a specific cloth wherever he want in order to evidenciate.

© Fernando Guerra | FG+SG
© Fernando Guerra | FG+SG

View the complete gallery

Location to be used only as a reference. It could indicate city/country but not exact address.
About this office
Paulo Merlini arquitetos
Office
Cite: "MR&MRS White Store / Paulo Merlini arquitetos" 04 Jan 2017. ArchDaily. Accessed . <https://www.archdaily.com/801734/mr-and-mrs-white-store-paulo-merlini-arquitetos/> ISSN 0719-8884
Read comments
Read comments