![MeePark / LATITUDE - Facade](https://images.adsttc.com/media/images/5842/e6fb/e58e/ce9e/1900/05d9/newsletter/LATITUDE-MEEPARK-01_entrance.jpg?1480779503)
![MeePark / LATITUDE - Chair](https://images.adsttc.com/media/images/5842/e793/e58e/ce8f/db00/02a6/newsletter/LATITUDE-MEEPARK-18_stage_wall.jpg?1480779655)
Text description provided by the architects. At the beginning of 2016, BlueFocus Communication Group decided to develop a series of venues in multiple locations across Mainland China. The first was then established in Beijing, at the same location used for the Group’s Headquarters, a former Panasonic factory complex of recent renovation. Such a decision is an unmistakable reflection of the company’s priorities, to evolve in China from a manufacturing power into a creative force, under the leadership of its charismatic Chairman Mr. Zhao Wenquan.
![MeePark / LATITUDE - Door, Facade](https://images.adsttc.com/media/images/5842/e6de/e58e/ce8f/db00/02a0/newsletter/LATITUDE-MEEPARK-02_south_terrace.jpg?1480779474)
For this end, BlueFocus selected a 700-sqm industrial building, with a free height of 8.50m, established in a north-south orientation, to be renovated and become the venue for the group’s events. The “MeePark” concept provides a space to host events for a diverse group of clients, ranging from local entrepreneurs and SME’s to multinational corporations such as PepsiCo and Volkswagen.
![MeePark / LATITUDE - Chair, Table](https://images.adsttc.com/media/images/5842/e7cc/e58e/ce8f/db00/02a8/newsletter/LATITUDE-MEEPARK-12_sitting_area.jpg?1480779713)
![](https://images.adsttc.com/media/images/5842/e7da/e58e/ce9e/1900/05e2/newsletter/LATITUDE-MEEPARK-09_functions.jpg?1480779730)
![MeePark / LATITUDE - Chair](https://images.adsttc.com/media/images/5842/e7e9/e58e/ce8f/db00/02a9/newsletter/LATITUDE-MEEPARK-14_events.jpg?1480779740)
The design strategy divides the space into two main zones: the F&B service area located in the north and the events zone located in the south. When a guest uses the main entrance on the north side, the F&B service zone functions as a reception area, providing diverse facilities such as a wardrobe, signature tables, washrooms and an area to take pictures. On the second floor, guests can find a casual dining area facing towards the vast space provided by the double height of the entrance.
![](https://images.adsttc.com/media/images/5842/e772/e58e/ce8f/db00/02a5/newsletter/LATITUDE-MEEPARK-05_stage.jpg?1480779626)
![](https://images.adsttc.com/media/images/5842/e767/e58e/ce9e/1900/05de/newsletter/LATITUDE-MEEPARK-06_stage.jpg?1480779615)
The events zone is an 8.50m high space where pre-existing trusses have been left visible as a heritage from the old factory, now reborn as a multifunctional space. The main area is equipped with all sorts of elements than can transform the space in a matter of minutes: a big LED screen descends from the ceiling; the stage area appears from the left side wall; benches open up to create a sitting area on the right. All these artifacts provide a transformative space that successfully deals with different activities and events: from product presentations or debates to live music concerts.
![MeePark / LATITUDE - Image 12 of 27](https://images.adsttc.com/media/images/5842/e759/e58e/ce9e/1900/05dd/newsletter/LATITUDE-MEEPARK-16_stage_wall.jpg?1480779598)
![MeePark / LATITUDE - Beam](https://images.adsttc.com/media/images/5842/e784/e58e/ce9e/1900/05df/newsletter/LATITUDE-MEEPARK-17_stage_wall.jpg?1480779640)
The material selection ranges from concrete and wood for the flooring to polycarbonate, glass and steel for the walls. This selection highlights the technological nature of the space, with a series of eye-catching LED screens that allows different presentation formats.
![](https://images.adsttc.com/media/images/5842/e6ca/e58e/ce9e/1900/05d8/newsletter/LATITUDE-MEEPARK_material.jpg?1480779460)
MeePark will become an ideal platform for people to meet, socialize, hold activities and share innovative ideas. The space is a symbol of the narrative of China as a country: evolving from being the factory of the world to promoting local consumption of its own products.
![MeePark / LATITUDE - Chair](https://images.adsttc.com/media/images/5842/e708/e58e/ce8f/db00/02a2/newsletter/LATITUDE-MEEPARK-07_bar.jpg?1480779517)