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  1. ArchDaily
  2. Projects
  3. Store
  4. Germany
  5. Andrea Tognon architecture
  6. 2016
  7. Jil Sander Store / Andrea Tognon Architecture

Jil Sander Store / Andrea Tognon Architecture

  • 15:00 - 2 December, 2016
Jil Sander Store / Andrea Tognon Architecture
Jil Sander Store / Andrea Tognon Architecture, © Büro Bum Bum
© Büro Bum Bum

© Büro Bum Bum © Büro Bum Bum © Büro Bum Bum © Büro Bum Bum + 30

  • Architects

    Andrea Tognon Architecture
  • Location

    Berlin, Germany
  • Architect in Charge

    Andrea Tognon
  • Area

    370.0 m2
  • Project Year

    2016
  • Photographs

© Büro Bum Bum
© Büro Bum Bum

Text description provided by the architects. As if to honour its German roots, high-end fashion brand Jil Sander introduced it’s new retail design at the flagship store on the swanky Kurfürstendamm thoroughfare in Berlin. Occupying a ground floor unit of a landmark structure built in 1900 with an ornate art nouveau façade, the new aesthetic, created by Milan-based practice Andrea Tognan Architecture, is almost defiantly modern and understated, and clearly extrapolates Jil Sander's clean designs. Geometrical forms of the square and the rectangle largely define the premises, along with more fluent shapes that convey a zen-like sense of spatial harmony, and yet provide functionality at the same time.

© Büro Bum Bum
© Büro Bum Bum
Plan
Plan
© Büro Bum Bum
© Büro Bum Bum

The palette of the fixtures and furnishings comprises of a compatible range of materials, such as a range of meticulously made resins, marble varieties, and eulite foam, that not only fuse tradition and innovation, but also aim to communicate a new and different kind of contemporary luxury. Both the furnishings and fixtures have a sculptural quality and add visual drama to the understated premises, most notably the brass bronze tables and cabinets, steel clothing racks, and an elaborate lighting installation that covers almost the entire ceiling.

© Büro Bum Bum
© Büro Bum Bum

Location to be used only as a reference. It could indicate city/country but not exact address. Cite: "Jil Sander Store / Andrea Tognon Architecture" 02 Dec 2016. ArchDaily. Accessed . <https://www.archdaily.com/800420/jil-sander-new-stor-andrea-tognon-architecture/> ISSN 0719-8884