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Aesop Mile End / NatureHumaine

Aesop Mile End / NatureHumaine

© Adrien Williams© Adrien Williams© Adrien Williams© Adrien Williams+ 14

Montréal, Canada
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© Adrien Williams
© Adrien Williams

Text description provided by the architects. The design of the Aesop store in the Mile End portrays in simple ways, the underlying theme of movement found through the heritage of the neighborhood. From the 1880’s to the 1980’s, different waves of immigrants settle in this neighbourhood as described by the documentary of Montreal filmmaker Albert Kish “Our Street was paved with gold”.

© Adrien Williams
© Adrien Williams
Floor Plan
Floor Plan
© Adrien Williams
© Adrien Williams

The design of this Aesop store presents itself as a common, but deconstructed, structure. The store appears to be stripped to the bare bones, showing its structural “guts”. As visitors glimpse into the storefront, they are confronted at first with a familiar raw palette of materials – plaster, plywood, limestone, brass, and reclaimed wood. 

© Adrien Williams
© Adrien Williams
© Adrien Williams
© Adrien Williams
© Adrien Williams
© Adrien Williams

A monolithic demonstration sink, covered in local limestone stands as a visual anchor in the middle of the store compelling visitors to move around it in order to explore the nuances and elements of the walls. The recognizable stud wall is transformed into a plywood structure that unfolds its colors with the motion of its visitors. In front of the ever-changing colors of the walls, the amber glass bottles are placed on thin brass shelves appear to float as they seem to be timeless. 

© Adrien Williams
© Adrien Williams

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Project location

Address:23 Rue Saint Viateur O, Montréal, QC H2T, Canada

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Location to be used only as a reference. It could indicate city/country but not exact address.
About this office
Cite: "Aesop Mile End / NatureHumaine" 25 Nov 2016. ArchDaily. Accessed . <https://www.archdaily.com/800053/aesop-mile-end-naturehumaine> ISSN 0719-8884

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