the world's most visited architecture website
i

Sign up now and start saving and organizing your favorite architecture projects and photos

Sign up now to save and organize your favorite architecture projects

i

Find the most inspiring products for your projects in our Product Catalog.

Find the most inspiring products in our Product Catalog.

i

Get the ArchDaily Chrome Extension and be inspired with every new tab. Install here »

i

All over the world, architects are finding cool ways to re-use run-down old buildings. Click here to see the best in Refurbishment Architecture.

Want to see the coolest refurbishment projects? Click here.

i

Immerse yourself in inspiring buildings with our selection of 360 videos. Click here.

See our immersive, inspiring 360 videos. Click here.

All
Projects
Products
Events
Competitions
Navigate articles using your keyboard
  1. ArchDaily
  2. Projects
  3. Store
  4. Mexico
  5. Sordo Madaleno Arquitectos
  6. 2016
  7. Massimo Dutti / Sordo Madaleno Arquitectos

Massimo Dutti / Sordo Madaleno Arquitectos

  • 15:00 - 5 July, 2016
Massimo Dutti / Sordo Madaleno Arquitectos
Massimo Dutti / Sordo Madaleno Arquitectos, © Jaime Navarro
© Jaime Navarro

© Jaime Navarro © Jaime Navarro © Jaime Navarro © Jaime Navarro + 38

  • Architects

  • Location

    Presidente Masaryk 431, Polanco III Secc, 11550 Ciudad de México, D.F., Mexico
  • President

    Javier Sordo Madaleno Bringas
  • Architecture Leader

    Javier Sordo Madaleno de Haro
  • Project Leader

    Boris Pena, Fernando Sordo Madaleno de Haro
  • Area

    1450.0 sqm
  • Project Year

    2016
  • Photographs

  • Design Manager

    Santiago García de Letona, Rodrigo Flores
  • Media & Marketing

    Rosalba Rojas, Jimena Orvañanos
  • Interior Design

    Sordo Madaleno Arquitectos
  • Interior Director

    Enrique Ralph
  • Interior Manager

    Fernanda Patiño
  • Interior Team

    Regina Jarque, Pawel Kryzstof Niedziwiechi, Ana Tejada
  • Structural Engineering

    Palacios Ingeniería & Concepto
  • Façade Engineering

    Afibra, Vitrocanceles
  • Electrical Engineering

    COISA
  • Air Conditioning Engineering

    SAASA
  • Systems & Special Engineering

    COISA
  • Hydrosanitary Engineering

    Arquitech
  • Lighting Consultant

    Luz + Forma
  • Audio & Video Consultant

    Trison
  • Landscape Consultant

    Verde 360o
  • Security Consultant

    Prosegur
  • Construction

    Arquitech
  • Site Area

    415 sqm
  • More Specs Less Specs
© Jaime Navarro
© Jaime Navarro

Text description provided by the architects. The new agship store for Massimo Dutti is located on Presidente Masaryk Avenue, one of the most prestigious streets in Mexico City. Home to leading brands, it is considered the city’s “golden mile” and has recently undergone a makeover to improve its urban qualities.

© Jaime Navarro
© Jaime Navarro

With the goal of turning the building into a veritable work of architecture that serves as an aesthetic reference point within this exceptional context, the scale and design of the project re ects a desire to integrate it into the Polanco neighborhood.

© Jaime Navarro
© Jaime Navarro

The building façade is designed to match the formal landscape of heights and voids found in the zone’s historical architecture. The rhythm of rectangular modules is formed by an orthogonal metal structure, while the texture of the façade is a screen inspired by a reinterpretation of the traditional wrought iron railings of Polanco. The screen generates a series of rectangular niches that are randomly repeated within the orthogonal mesh.

Diagram
Diagram

This is a lively and exible architecture, thanks to the strong connection between interior and exterior. Each of these niches becomes a window, showcase or closed element, depending on the internal use. This system is only interrupted by the sheet of glass that frames the principal entrance, with a great triple-height vertical window.

© Jaime Navarro
© Jaime Navarro

The screen was manufactured using molds, and employs berglass in its construction. It represents a superb collaboration between traditional local skills and sophisticated technology.

© Jaime Navarro
© Jaime Navarro

While the rst impression of clients is of the building’s urban presence, upon entering users experience new sensations in the imposing double-height lobby space. Inside, the store is conceived as an urban and contemporary space with a minimalist style. With simple lines and purity of materials, a versatile and timeless space is created that does not interfere with the demands of fashion and ensures the product holds all the attention.

Section
Section

The vertical circulation nucleus was conceived as a sculptural element that welcomes clients as the visual backdrop upon entering the store.

© Jaime Navarro
© Jaime Navarro

The furnishing is simple, with geometric forms in wood and steel detailing. Following the same scheme, the brand’s classic pieces were reinterpreted and simpli ed to be incorporated into this minimalist space. A number of original pieces were designed for the store, including the hanging showcases, exhibition tables, and payment area.

© Jaime Navarro
© Jaime Navarro
Plan
Plan
© Jaime Navarro
© Jaime Navarro

The rooftop terrace was designed to complement the experience of the store for clients and their partners, where they can relax and enjoy a coffee or refreshment. It will provide a versatile space with kitchen and washroom services that offers superb views over the skyline of Polanco, and will also serve to host brand events.

© Jaime Navarro
© Jaime Navarro

The selection of materials was focused on the classical but innovative essence of the brand to create a neutral setting. Pale stone employing different treatments was used, together with accents in wood and metal.

Elevation / Details
Elevation / Details

The combination of these architectural elements together with the use of a sober palette for the interior were the tools to achieve the elegance required by the site, and which the brand represents. 

© Jaime Navarro
© Jaime Navarro

View the complete gallery

Location to be used only as a reference. It could indicate city/country but not exact address.
About this office
Sordo Madaleno Arquitectos
Office
Cite: "Massimo Dutti / Sordo Madaleno Arquitectos" 05 Jul 2016. ArchDaily. Accessed . <https://www.archdaily.com/790790/massimo-dutti-sordo-madaleno-arquitectos/> ISSN 0719-8884