Barberia Royal / ROW Studio

Barberia Royal / ROW Studio

Barberia Royal / ROW Studio - Table, Chair, ShelvingBarberia Royal / ROW Studio - BeamBarberia Royal / ROW Studio - ChairBarberia Royal / ROW Studio - Chair, BeamBarberia Royal / ROW Studio - More Images+ 12

Ciudad de México, Mexico
  • Architects: ROW Studio: ROW Studio - Álvaro Hernández Félix, Nadia Hernández Félix, Alfonso Maldonado Ochoa
  • Area Area of this architecture project Area:  968 ft²
  • Year Completion year of this architecture project Year:  2016
  • Photographs
    Photographs:Onnis Luque
  • Manufacturers Brands with products used in this architecture project
    Manufacturers:  Hisbalit, Blu Dot, Diez Company, Inquadra Marcos, Lee Broom, Materiam, Pardo Oscuro, Tecnolite
  • Animal Heads: White Faux Taxidermy
  • Vynil Cutting: Visual 28
  • Pr Agency: The Intervention Project - Alejandra Rosillo & Karina Malagon
  • Graphic Design: Andy Butler
  • Artwork And Styling: Ivan Esqueda
  • Woodwork: Anuar Pacheco
  • Use: Barbershop
  • Architects: ROW Studio - Álvaro Hernández Félix, Nadia Hernández Félix, Alfonso Maldonado Ochoa
  • Client: Barberia Royal
  • Public Relations Agency: The Intervention Project - Alejandra Rosillo & Karina Malagon
  • City: Ciudad de México
  • Country: Mexico
More SpecsLess Specs
Barberia Royal / ROW Studio - Image 8 of 17
© Onnis Luque

Text description provided by the architects. In a corner space, surrounded by the most important hotels of Mexico City, facing Reforma, the ceremonial boulevard created in the 19th century by Maximilian Habsburg as Emperor of Mexico and across the street from Chapultepec, one of the largest urban parks in the world, stands Barberia Royal, a barbershop that offers services as privileged as its location.

Barberia Royal / ROW Studio - Table, Chair, Shelving
© Onnis Luque

Through our design we wanted to incorporate the bits and pieces of a previous proposal that was under construction on the site for a different barbershop that was never finished, recycling mismatching moldings and other wooden elements almost randomly, fitting them in a contemporary form that still references the traditional symbols of European royalty.

Barberia Royal / ROW Studio - Chair
© Onnis Luque

The lower half of the space relates in colors and materials to the long standing heritage of traditional barbershops including a black and white hexagonal tiles floor with a flower pattern and the Royal name greeting all the patrons at the entrance.

Barberia Royal / ROW Studio - Chair, Beam
© Onnis Luque
Barberia Royal / ROW Studio - Chair
© Onnis Luque

In contrast the ceiling is shaped with an intricate faceted surface that adapts to the changing heights of the space and the structural elements of the building finished with a laser-cut golden anodized aluminum reflective surface that mirrors the plan view of the shop and sharpens the edges of the volume creating a point of interest for the clients as they lay back on the service chairs.

Barberia Royal / ROW Studio - Image 10 of 17
© Onnis Luque

The store plan is distributed into two equally important zones: the waiting area with a fully stocked courtesy bar, very comfortable leathered stools and sofas, shelves with exhibition of the best grooming products for sale that share the space with a real life buffalo head and a fully restored vintage Triumph motorcycle as decorative highlights; the service area is furnished with original chairs from the 1950s upholstered in mustard yellow each facing a large scale beveled mirror with a rounded gilded frame with golden heads of a lion, a wolf, a stag, a zebra, an elephant and a moose fixed onto its surfaces.

Barberia Royal / ROW Studio - Image 12 of 17
© Onnis Luque

The interior is sheltered from the outside with a double wooden façade reminiscent of old English storefronts reduced to its minimum expression.

The branding and image design was realized by Andy Butler who devised a flexible communication system that incorporates symbols associated to royal houses and heraldry along with the barbers’ basic tools to create graphic elements that work from the scale of a card or a product to large scale signage and digital applications.

Barberia Royal / ROW Studio - Beam
© Onnis Luque

Along the store several pieces of artwork and decoration stylized by Ivan Esqueda detail every corner of the space.

Project gallery

See allShow less

Project location

Address:Andrés Bello 45, Polanco IV Secc, 11550 Ciudad de México, D.F., Mexico

Click to open map
Location to be used only as a reference. It could indicate city/country but not exact address.
About this office
Cite: "Barberia Royal / ROW Studio" 31 May 2016. ArchDaily. Accessed . <> ISSN 0719-8884

You've started following your first account!

Did you know?

You'll now receive updates based on what you follow! Personalize your stream and start following your favorite authors, offices and users.