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  1. ArchDaily
  2. Projects
  3. Retail
  4. China
  5. Linehouse
  6. 2016
  7. N3ON / Linehouse

N3ON / Linehouse

  • 19:00 - 15 March, 2016
N3ON / Linehouse
N3ON / Linehouse, © Dirk Weiblen
© Dirk Weiblen

© Dirk Weiblen © Dirk Weiblen © Dirk Weiblen © Dirk Weiblen + 14

  • Architects

  • Location

    Shanghai, Shanghai, China
  • Design Directors

    Alex Mok & Briar Hickling
  • Designer

    Tony Schonhardt
  • Graphic Designer

    Evelyn Chiu
  • Area

    33.0 sqm
  • Project Year

    2016
  • Photographs

© Dirk Weiblen
© Dirk Weiblen

Text description provided by the architects. N3ON is a boutique sunglasses store offering a unique spatial retail experience. The concept for the space was inspired by ocular perception and the sense of sight perceived by the eye. Linehouse worked with the notions of the concave and convex, depth of field and perspective.

© Dirk Weiblen
© Dirk Weiblen

A series of double sided concave perforated white metal panels were inserted into the space. These were placed at intersecting angles to create a forced perspective. The metal is perforated with a gradation of holes, which dissipate vertically. The focal point upon entering is the cashier, which is composed of a series of florescent lights set within a pink neon box covered with laser cut hot pink acrylic. Mirrors line the side walls between the concave planes, creating an infinite field of reflection.

Plan
Plan

A series of adjustable fixtures are set in the concave panels, operating as a mechanism of display for the eyewear. Displayed on thin white metal shelves, suspended on white metal rods, or encased in a glass box, they appear to float within the concave panels.

© Dirk Weiblen
© Dirk Weiblen

Four freestanding fixtures are placed in front of the mirror panels. Thin white shelves are suspended between hot pink metal threaded rod, operating as platforms for the product to hover.

© Dirk Weiblen
© Dirk Weiblen

N3ON is a new retail concept of Coterie, renowned high-end eyewear boutique with numerous outlets in Shanghai and across China. 

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Location to be used only as a reference. It could indicate city/country but not exact address. Cite: "N3ON / Linehouse" 15 Mar 2016. ArchDaily. Accessed . <https://www.archdaily.com/783824/n3on-linehouse/> ISSN 0719-8884
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© Dirk Weiblen

N3ON / Linehouse