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  1. ArchDaily
  2. Projects
  3. Offices Interiors
  4. Israel
  5. Roy David Studio
  6. 2015
  7. Personetics HQ / Roy David Studio

Personetics HQ / Roy David Studio

  • 02:00 - 11 March, 2016
Personetics HQ / Roy David Studio
Personetics HQ  / Roy David Studio, © Yoav Gurin
© Yoav Gurin

© Yoav Gurin © Yoav Gurin © Yoav Gurin © Yoav Gurin + 14

  • Architects

  • Location

    Soncino St 3, Tel Aviv-Yafo, Israel
  • Design Team

    Roy David Studio
  • Client

  • Area

    750.0 sqm
  • Project Year

  • Photographs

© Yoav Gurin
© Yoav Gurin

Text description provided by the architects. Roy David Studio was commissioned to design a new office space for the hi-tech company Personetics. The new office is situated inside a newly renovated building proposed by the studio as a high-tech business hub.

© Yoav Gurin
© Yoav Gurin

The two stories open office center is enhanced with the use of an impressive light fixture, one that simply can’t be ignored. The unique light installation was custom made by Roy David Studio for this specific office. It is composed from 70 LED’s installed in equal distances and variable heights. The variable heights of each light fixture create a movement like illusion, a perpetual wave that changes its direction in perfect sync with the observant eye. 

Plan 2
Plan 2

The main waiting area is surrounded by wooden columns installed at varying angles.These wooden columns are used as a visually blocking material between the waiting area and the rest of the office. The repetitive movement of the shifting angles that are either airy or much denser show glimpses and fragments of different activities carried out inside the space, creating a sort of duality of what is private versus public.

© Yoav Gurin
© Yoav Gurin

A minimalistic, clean designed conference room is adding touches of color to the office. The meticulous use of fine rugs and furniture make the office feel warm and welcoming. With these final touches the overall intervention transforms the space into an impressive office, one sort of office that is very hard to remain indifferent to or to forget.

© Yoav Gurin
© Yoav Gurin

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Location to be used only as a reference. It could indicate city/country but not exact address. Cite: "Personetics HQ / Roy David Studio" 11 Mar 2016. ArchDaily. Accessed . <> ISSN 0719-8884