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  3. Sou Fujimoto to Create "Forest of Light" for Fashion Brand COS

Sou Fujimoto to Create "Forest of Light" for Fashion Brand COS

Sou Fujimoto to Create "Forest of Light" for Fashion Brand COS
Sou Fujimoto to Create "Forest of Light" for Fashion Brand COS, © Sou Fujimoto Architects
© Sou Fujimoto Architects

Sou Fujimoto has been commissioned by Swedish clothing brand COS to design its installation for this year's Salone del Mobile in Milan. Taking place from April 12-17, the event will be the brand's fifth year participating.

"In this installation for COS, I envisage to make a forest of light," said Fujimoto. "A forest which consists of countless light cones made from spotlights above. These lights pulsate and constantly undergo transience of state and flow. People meander through this forest, as if lured by the charm of the light. Light and people interact with one another, its existence defining the transition of the other."

“Adopting the use of spotlight is an idea of homage [to the theater that this space once was]. The spotlight becomes an interface that connects fashion, space and forest as a form of architecture," added Fujimoto. 

COS has worked with Nendo and Snarkitecture in previous years.

News via Blouin Artinfo

About this author
Karissa Rosenfield
Cite: Karissa Rosenfield. "Sou Fujimoto to Create "Forest of Light" for Fashion Brand COS" 22 Feb 2016. ArchDaily. Accessed . <> ISSN 0719-8884
© Sou Fujimoto Architects