House of Dior Seoul / Christian de Portzamparc

House of Dior Seoul / Christian de Portzamparc

© Nicolás Borel© Nicolás Borel© Nicolás Borel© Nicolás Borel+ 53

  • Gfrp Façade Development:DPJ & Partners, Architecture Design Base
  • Structural Engineer:CS Structural Engineering
  • Gfrp Façade Quality Control:Bureau Veritas
  • Lighting Designer:L’Observatoire International
  • Main Contractor:Kolon Global Corporation
  • Gfrp Façade Sub Contractor:Design Base
  • Metal Façade & Curtain Wall Sub Contractor:Iljin Unisco
  • City:Seoul
  • Country:South Korea
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© Nicolás Borel
© Nicolás Borel

Text description provided by the architects. I wanted the building to represent Dior and to reflect Christian Dior’s work. So I wanted the surfaces to flow, like the couturier’s soft, woven white cotton fabric. These surfaces, which soar into the sky and undulate as if in motion, crossed by a few lines, are made from long moulded fiber glass shells, fitted together with aircraft precision.

© Nicolás Borel
© Nicolás Borel
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© Nicolás Borel
© Nicolás Borel

In Seoul, where the quadrangular buildings align with the avenue, and which are all occupied by leading international fashion labels, the building stands out like a large sculptural tribute to Dior, inviting everyone to step inside.

© Christian de Portzamparc
© Christian de Portzamparc

The entrance, where two shells come together, is a sort of modern lancet arch, in which two metal mesh surfaces cross in line with the clothing metaphor. Once inside, the customer makes a succession of discoveries – a feature typical of the interiors designed by Peter Marino.

Christian de Portzamparc

© Nicolás Borel
© Nicolás Borel

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Project location

Address:464 Apgujeong-ro, Gangnam-gu, Seoul, South Korea

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Location to be used only as a reference. It could indicate city/country but not exact address.
About this office
Cite: "House of Dior Seoul / Christian de Portzamparc" 25 Oct 2015. ArchDaily. Accessed . <https://www.archdaily.com/775902/house-of-dior-seoul-christian-de-portzamparc> ISSN 0719-8884
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© Nicolás Borel

首尔迪奥旗舰店 / Christian de Portzamparc

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