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House of Dior Seoul / Christian de Portzamparc

House of Dior Seoul / Christian de Portzamparc

© Nicolás Borel © Nicolás Borel © Nicolás Borel © Nicolás Borel + 53

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Seoul, South Korea
  • Architects Authors of this architecture project Christian de Portzamparc
  • Area Area of this architecture project
  • Project Year Brands with products used in this architecture project
    2015
  • Photographer Created with Sketch.
  • Manufacturers Brands with products used in this architecture project
    Vitrocsa
  • Local Architect / Project Manager

    DPJ & Partners, Architecture
  • Unit

    m2
  • GFRP Façade Development

    DPJ & Partners, Architecture Design Base
  • Structural Engineer

    CS Structural Engineering
  • GFRP Façade Quality Control

    Bureau Veritas
  • Lighting Designer

    L’Observatoire International
  • Main Contractor

    Kolon Global Corporation
  • GFRP Façade Sub-contractor

    Design Base
  • Metal Façade & Curtain Wall Sub-contractor

    Iljin Unisco
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© Nicolás Borel
© Nicolás Borel

Text description provided by the architects. I wanted the building to represent Dior and to reflect Christian Dior’s work. So I wanted the surfaces to flow, like the couturier’s soft, woven white cotton fabric. These surfaces, which soar into the sky and undulate as if in motion, crossed by a few lines, are made from long moulded fiber glass shells, fitted together with aircraft precision.

© Nicolás Borel
© Nicolás Borel
Section
Section
© Nicolás Borel
© Nicolás Borel

In Seoul, where the quadrangular buildings align with the avenue, and which are all occupied by leading international fashion labels, the building stands out like a large sculptural tribute to Dior, inviting everyone to step inside.

© Christian de Portzamparc
© Christian de Portzamparc

The entrance, where two shells come together, is a sort of modern lancet arch, in which two metal mesh surfaces cross in line with the clothing metaphor. Once inside, the customer makes a succession of discoveries – a feature typical of the interiors designed by Peter Marino.

Christian de Portzamparc

© Nicolás Borel
© Nicolás Borel

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Project location

Address: 464 Apgujeong-ro, Gangnam-gu, Seoul, South Korea

Location to be used only as a reference. It could indicate city/country but not exact address.
About this office
Cite: "House of Dior Seoul / Christian de Portzamparc" 25 Oct 2015. ArchDaily. Accessed . <https://www.archdaily.com/775902/house-of-dior-seoul-christian-de-portzamparc/> ISSN 0719-8884
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© Nicolás Borel

首尔迪奥旗舰店 / Christian de Portzamparc

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