![House of Dior Seoul / Christian de Portzamparc - Facade](https://images.adsttc.com/media/images/5629/b060/e58e/ceb4/c400/00dc/medium_jpg/201116-DIOR-SEOUL_%28c%29Nicolas_Borel_061.jpg?1445572695)
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Architects: Christian de Portzamparc
- Area: 4408 m²
- Year: 2015
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Photographs:Nicolás Borel
![House of Dior Seoul / Christian de Portzamparc - Facade, Windows](https://images.adsttc.com/media/images/5629/b015/e58e/ceb4/c400/00d9/medium_jpg/201116-DIOR-SEOUL_%28c%29Nicolas_Borel_009.jpg?1445572621)
Text description provided by the architects. I wanted the building to represent Dior and to reflect Christian Dior’s work. So I wanted the surfaces to flow, like the couturier’s soft, woven white cotton fabric. These surfaces, which soar into the sky and undulate as if in motion, crossed by a few lines, are made from long moulded fiber glass shells, fitted together with aircraft precision.
![House of Dior Seoul / Christian de Portzamparc - Windows](https://images.adsttc.com/media/images/5629/b0da/e58e/ce22/ae00/00da/medium_jpg/201116-DIOR-SEOUL_%28c%29Nicolas_Borel_313.jpg?1445572815)
![](https://images.adsttc.com/media/images/5629/b303/e58e/ceb4/c400/00ec/newsletter/Longitudinal_Section_copy.jpg?1445573362)
![House of Dior Seoul / Christian de Portzamparc - Facade, Concrete](https://images.adsttc.com/media/images/5629/b06a/e58e/ce22/ae00/00d5/medium_jpg/201116-DIOR-SEOUL_%28c%29Nicolas_Borel_072.jpg?1445572707)
In Seoul, where the quadrangular buildings align with the avenue, and which are all occupied by leading international fashion labels, the building stands out like a large sculptural tribute to Dior, inviting everyone to step inside.
![House of Dior Seoul / Christian de Portzamparc - Facade](https://images.adsttc.com/media/images/5629/b242/e58e/ce22/ae00/00e2/medium_jpg/October-2014_IMG3035.jpg?1445573177)
The entrance, where two shells come together, is a sort of modern lancet arch, in which two metal mesh surfaces cross in line with the clothing metaphor. Once inside, the customer makes a succession of discoveries – a feature typical of the interiors designed by Peter Marino.
Christian de Portzamparc
![House of Dior Seoul / Christian de Portzamparc - Facade](https://images.adsttc.com/media/images/5629/b092/e58e/ceb4/c400/00de/medium_jpg/201116-DIOR-SEOUL_%28c%29Nicolas_Borel_110.jpg?1445572746)