House of Dior Seoul / Christian de Portzamparc

House of Dior Seoul / Christian de Portzamparc

© Nicolás Borel © Nicolás Borel © Nicolás Borel © Nicolás Borel + 53

Store  · 
Seoul, South Korea
  • Architects Authors of this architecture project Christian de Portzamparc
  • Area Area of this architecture project
  • Project Year Brands with products used in this architecture project
  • Photographer Created with Sketch.
  • Manufacturers Brands with products used in this architecture project
  • Local Architect / Project Manager

    DPJ & Partners, Architecture
  • Unit

  • GFRP Façade Development

    DPJ & Partners, Architecture Design Base
  • Structural Engineer

    CS Structural Engineering
  • GFRP Façade Quality Control

    Bureau Veritas
  • Lighting Designer

    L’Observatoire International
  • Main Contractor

    Kolon Global Corporation
  • GFRP Façade Sub-contractor

    Design Base
  • Metal Façade & Curtain Wall Sub-contractor

    Iljin Unisco
More Specs Less Specs
© Nicolás Borel
© Nicolás Borel

Text description provided by the architects. I wanted the building to represent Dior and to reflect Christian Dior’s work. So I wanted the surfaces to flow, like the couturier’s soft, woven white cotton fabric. These surfaces, which soar into the sky and undulate as if in motion, crossed by a few lines, are made from long moulded fiber glass shells, fitted together with aircraft precision.

© Nicolás Borel
© Nicolás Borel
© Nicolás Borel
© Nicolás Borel

In Seoul, where the quadrangular buildings align with the avenue, and which are all occupied by leading international fashion labels, the building stands out like a large sculptural tribute to Dior, inviting everyone to step inside.

© Christian de Portzamparc
© Christian de Portzamparc

The entrance, where two shells come together, is a sort of modern lancet arch, in which two metal mesh surfaces cross in line with the clothing metaphor. Once inside, the customer makes a succession of discoveries – a feature typical of the interiors designed by Peter Marino.

Christian de Portzamparc

© Nicolás Borel
© Nicolás Borel

Project gallery

See all Show less

Project location

Address: 464 Apgujeong-ro, Gangnam-gu, Seoul, South Korea

Location to be used only as a reference. It could indicate city/country but not exact address.
About this office
Cite: "House of Dior Seoul / Christian de Portzamparc" 25 Oct 2015. ArchDaily. Accessed . <> ISSN 0719-8884
Read comments
Read comments
© Nicolás Borel

首尔迪奥旗舰店 / Christian de Portzamparc

You've started following your first account!

Did you know?

You'll now receive updates based on what you follow! Personalize your stream and start following your favorite authors, offices and users.