LocationEXPO, Rho Metropolitan City of Milan, Italy
Text description provided by the architects. Zorrozua y Asociados as part of the Expo Milan 2015 Consortium, and with a proven track record in different sectors including architecture, museography and interior design, was tasked with the design, work and project management of the Ecuador pavilion at Expo Milan 2015.
A graphic façade inspired by the multicoloured fabrics of the Otavalo region in Ecuador was designed in order to ensure a great impact and visibility and to transmit the country's environment and cultural heritage.
The innovative KriskaDECOR panelling system using anodised aluminium curtains where the fabrics depicted become multiple colour chains, means that the frontage reflects the colour range and variety characteristic of a bio-diverse country such as Ecuador.
The visitor becomes captivated by the façade’s great visual impact, which manages to frame the construction with a strong, chromatic emphasis that makes it stand out from the other pavilions.The effect of the sun and the wind heighten the sensation of movement, reflecting the identity of a country in constant innovation as stated in the pavilion's claim, “Ecuador Discover Our Evolution”.
The building is 1000 m2 divided into three floors. The ground floor has been designed as a free-flowing and open space that presents its “good living” concept to the visitors and also showcases the variety of its agri-food production and its rich biodiversity by means of activity areas, zones for show-cooking and performances.
The first floor has an exhibition area with an audiovisual experience for the visitor to discover the country’s food and farming biodiversity.
The museography is divided into two different thematic areas. The first covers four regions - Costa , Andes, Galápagos and Amazonas – where there are large audiovisual screenings along with 3D holograms and a scratch and sniff system showcasing the typical products and main agri-food assets of those regions .
The Ecuador line is also present here, a luminous line running through the room is seen as the origin of the biodiversity of Ecuador that makes this country a unique place.
This luminous Ecuador line is geographically placed on a great graphic map of the country showing the main agri-food products.
The second area is an audiovisual space where visitors will learn about the goal that Ecuador wants to get across, that is, its potential as a producer and processor of top-quality food, as a partner on the international market, as well as being a country with great biodiversity and agri-food wealth, whose main commitment is evolving and sustainable agriculture.