the world's most visited architecture website

Sign up now and start saving and organizing your favorite architecture projects and photos

Sign up now to save and organize your favorite architecture projects


Find the most inspiring products for your projects in our Product Catalog.

Find the most inspiring products in our Product Catalog.


Get the ArchDaily Chrome Extension and be inspired with every new tab. Install here »


All over the world, architects are finding cool ways to re-use run-down old buildings. Click here to see the best in Refurbishment Architecture.

Want to see the coolest refurbishment projects? Click here.


Immerse yourself in inspiring buildings with our selection of 360 videos. Click here.

See our immersive, inspiring 360 videos. Click here.

Navigate articles using your keyboard
  1. ArchDaily
  2. Articles
  3. Jonathon Segal Documentary / Breadtruck Films

Jonathon Segal Documentary / Breadtruck Films

Jonathon Segal Documentary / Breadtruck Films

This past week, we’ve featured several of Jeffrey Durkin’s videos, such as Lindsay Brown’s ideas for the SD Waterfront and Miki Iwasaki’s philosophy on furniture design, architecture and society. This video highlights Jonathan Segal, a San Diego developer and architect, who focuses on urban projects such as high-density residence, mixed use, and live/work units.

More about the video after the break.

Segal, who originally wanted to open a”traditional” firm, quickly realized he would prefer being a developer so that he could control the design and construction.  Whereas traditionally, contractors may try to eliminate design from an economic standpoint and developers are not typically educated in urban housing or design, since Segal is rooted in architecture, design is a critical component of all his projects.  Plus, the firm is able to focus all their energy into these projects, allowing them to “shortcut the process by not having a client” to create less drawing and focus more on design.

The documentary continues to explore Segal’s approach to designing and constructing sustainable cities in addition to his take on saving existing buildings and not practicing urban removal. By acknowledging San Diego’s history, Segal’s housing takes the historic essence and incorporates a contemporary architecture.

“We, in our process by being architect-contractor-and-developer, control the buildings and make it   a better place,” explained Segal.

About this author
Karen Cilento
Cite: Karen Cilento. "Jonathon Segal Documentary / Breadtruck Films" 05 Jul 2010. ArchDaily. Accessed . <> ISSN 0719-8884
Read comments

You've started following your first account!

Did you know?

You'll now receive updates based on what you follow! Personalize your stream and start following your favorite authors, offices and users.