TOG Flagship / Triptyque + Philippe Starck

TOG Flagship / Triptyque + Philippe Starck - Image 2 of 19TOG Flagship / Triptyque + Philippe Starck - Sofa, ChairTOG Flagship / Triptyque + Philippe Starck - Windows, Chair, StairsTOG Flagship / Triptyque + Philippe Starck - Table, ChairTOG Flagship / Triptyque + Philippe Starck - More Images+ 14

  • Construction Contributors: Anderson Toledo, Tiago Santos
  • Landscaping: Camila Vicari
  • Hydraulics: L2C Engenharia
  • Electricity: L2C Engenharia
  • PPCI: Engepoint
  • Ground Floor: 823,56m²
  • Under Ground: 748m²
  • 1rst Floor: 600m²
  • 1rst Floor Mezzanine: 107,05m²
  • 2nd Floor: 499,35m²
  • 2nd Floor Mezzanine: 154,00m²
  • Total Area: 2.108,40 m²
  • Triptyque, Associates: Greg Bousquet, Carolina Bueno, Guillaume Sibaud e Olivier Raffaelli
  • Triptyque, General Coordinator: Luiz Trindade
  • Triptyque, Project Manager: Alfredo Luvison
  • Triptyque, Contributors: Guilherme Ramalho, Ulysse Baudet, Joana Telles, Bruno Cruz
  • Air Conditioning: Tottal Tec
  • City: São Paulo
  • Country: Brazil
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TOG Flagship / Triptyque + Philippe Starck - Table, Chair
© Ricardo Bassetti

Text description provided by the architects. Triptyque Architecture was chosen by Philippe Starck to develop, under his art direction, the architectural project of TOG's São Paulo Global Flagship Store (Rua Iguatemi, 236), the first direct monobrand retail project from TOG, with the ambition of stirring up the concept of selling design.

Floor Plan

TOG is an unprecedented, democratic design brand which goal is – through high quality designed furniture that can be easily customized - to create a virtuous collaborative system where designers, clients, artisans, artist and manufacturers share the same values and goals.

TOG Flagship / Triptyque + Philippe Starck - Facade, Windows
© Ricardo Bassetti

The Flagship was designed as a mixed use place of sociability where you can buy, eat, drink, dance, read, create, spend time; a XXIst century version of the Andy Warhol Factory. As TOG furniture, the space is fully customizable. Conceived as a multi-purpose, living space, the Flagship Store will also function as a major conviviality and sociable hub.


To anticipate these and others potential uses, the Triptyque agency neutralized this old games club from the 80s in painting in white all the place. There is a contrast between the existing walls roughness and the totally new ground. The lights are suspended from the concrete beams visible on the ceiling.

TOG Flagship / Triptyque + Philippe Starck - Image 11 of 19
© Ricardo Bassetti

The project was conceived to allow the organic spaces to change over time: no walls between ambiances, an electric system that pervades the entire area and the application of materials like glass foster the multiple use desired for the space.


With 2.100 square meters distributed in basement, ground, first and second floor TOG Flagship will host warehouse, showroom, offices, garden and also a new restaurant – Marakuthai for TOG - headed by Chef Renata Vanzetto.

TOG Flagship / Triptyque + Philippe Starck - Table, Chair
© Ricardo Bassetti

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Project location

Address:Rua Iguatemi, 236 - Itaim Bibi, São Paulo - SP, 01451-010, Brazil

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Location to be used only as a reference. It could indicate city/country but not exact address.
About this office
Cite: "TOG Flagship / Triptyque + Philippe Starck" 17 Jun 2015. ArchDaily. Accessed . <> ISSN 0719-8884

© Ricardo Bassetti

TOG 旗舰店/ Triptyque + Philippe Starck

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