TOG Flagship / Triptyque + Philippe Starck

TOG Flagship / Triptyque + Philippe Starck

© Ricardo Bassetti © Ricardo Bassetti © Ricardo Bassetti © Ricardo Bassetti + 19

São Paulo, Brazil
  • architects Authors of this architecture project Triptyque, Philippe Starck
  • Project Year Brands with products used in this architecture project
  • architects

  • location

    Rua Iguatemi, 236 - Itaim Bibi, São Paulo - SP, 01451-010, Brazil
  • TRIPTYQUE, Associates

    Greg Bousquet, Carolina Bueno, Guillaume Sibaud e Olivier Raffaelli
  • TRIPTYQUE, General Coordinator

    Luiz Trindade
  • TRIPTYQUE, Project Manager

    Alfredo Luvison
  • TRIPTYQUE, Contributors

    Guilherme Ramalho, Ulysse Baudet, Joana Telles, Bruno Cruz
  • photographs

  • Construction

    Brandao e Marmo
  • Construction Contributors

    Anderson Toledo e Tiago Santos
  • Landscaping

    Camila Vicari
  • Structures

    Brandão e Marmo
  • Hydraulics

    L2C Engenharia
  • Electricity

    L2C Engenharia
  • Air conditioner

    Tottal Tec
  • PPCI

  • Ground floor

  • Under ground

  • 1rst Floor

  • 1rst Floor Mezzanine

  • 2nd Floor

  • 2nd Floor Mezzanine

  • Total area

    2.108,40 m²
More Specs Less Specs
© Ricardo Bassetti
© Ricardo Bassetti

Text description provided by the architects. Triptyque Architecture was chosen by Philippe Starck to develop, under his art direction, the architectural project of TOG's São Paulo Global Flagship Store (Rua Iguatemi, 236), the first direct monobrand retail project from TOG, with the ambition of stirring up the concept of selling design.

Floor Plan
Floor Plan

TOG is an unprecedented, democratic design brand which goal is – through high quality designed furniture that can be easily customized - to create a virtuous collaborative system where designers, clients, artisans, artist and manufacturers share the same values and goals.

© Ricardo Bassetti
© Ricardo Bassetti

The Flagship was designed as a mixed use place of sociability where you can buy, eat, drink, dance, read, create, spend time; a XXIst century version of the Andy Warhol Factory. As TOG furniture, the space is fully customizable. Conceived as a multi-purpose, living space, the Flagship Store will also function as a major conviviality and sociable hub.


To anticipate these and others potential uses, the Triptyque agency neutralized this old games club from the 80s in painting in white all the place. There is a contrast between the existing walls roughness and the totally new ground. The lights are suspended from the concrete beams visible on the ceiling.

© Ricardo Bassetti
© Ricardo Bassetti

The project was conceived to allow the organic spaces to change over time: no walls between ambiances, an electric system that pervades the entire area and the application of materials like glass foster the multiple use desired for the space.


With 2.100 square meters distributed in basement, ground, first and second floor TOG Flagship will host warehouse, showroom, offices, garden and also a new restaurant – Marakuthai for TOG - headed by Chef Renata Vanzetto.

© Ricardo Bassetti
© Ricardo Bassetti

Project gallery

See all Show less

Project location

Address: Rua Iguatemi, 236 - Itaim Bibi, São Paulo - SP, 01451-010, Brazil

Location to be used only as a reference. It could indicate city/country but not exact address.
About this office
Cite: "TOG Flagship / Triptyque + Philippe Starck" 17 Jun 2015. ArchDaily. Accessed . <> ISSN 0719-8884
Read comments
Read comments
© Ricardo Bassetti

TOG 旗舰店/ Triptyque + Philippe Starck

You've started following your first account!

Did you know?

You'll now receive updates based on what you follow! Personalize your stream and start following your favorite authors, offices and users.