Since its beginnings, photography quickly became the principal architectural media tool. Now, with all the possibilities given by the new technology, specially new media, it seemed that video was supposed to be the natural evolution. However, only a few have been able to evolve from a fixed frame into a video proposal that can transmit the qualities of a building in motion, with most being just a slideshow with background music or a collage of different shots, which can’t tell more than a fixed photo.
But this is changing, and a few photographers have been able to embrace this new format and make a contribution to how buildings are presented, avoiding the use of a single good framing. This has been the case of the first video shot by photographer Cristobal Palma, a commission from our friends at Abitare.
For more, you can visit the projects photographed by Cristobal Palma at ArchDaily.