the world's most visited architecture website
i

Sign up now and start saving and organizing your favorite architecture projects and photos

Sign up now to save and organize your favorite architecture projects

i

Find the most inspiring products for your projects in our Product Catalog.

Find the most inspiring products in our Product Catalog.

i

Get the ArchDaily Chrome Extension and be inspired with every new tab. Install here »

i

All over the world, architects are finding cool ways to re-use run-down old buildings. Click here to see the best in Refurbishment Architecture.

Want to see the coolest refurbishment projects? Click here.

i

Immerse yourself in inspiring buildings with our selection of 360 videos. Click here.

See our immersive, inspiring 360 videos. Click here.

All
Projects
Products
Events
Competitions
Navigate articles using your keyboard
  1. ArchDaily
  2. Projects
  3. Offices Interiors
  4. Russia
  5. VOX Architects
  6. 2014
  7. PUBLICIS GROUPE / VOX Architects

PUBLICIS GROUPE / VOX Architects

  • 03:00 - 14 April, 2015
PUBLICIS GROUPE / VOX Architects
PUBLICIS GROUPE / VOX Architects, © Alexey Knyazev
© Alexey Knyazev

© Alexey Knyazev © Alexey Knyazev © Alexey Knyazev © Alexey Knyazev + 32

  • Architects

  • Location

    Leningradskiy prospekt, Moskva, Russia
  • Architect in Charge

    Boris Voskoboynikov, Maria Akhremenkova
  • Area

    6500.0 sqm
  • Project Year

    2014
  • Photographs

  • Graphic Design

    Yulia Dorokhina
  • Architectural Supervision

    Olga Ivleva, Sergey Kurepin
  • General Constructor

    Atitoka
  • Project Manager

    Cushman & Wakefield
  • Client Project Manager

    Ekaterina Afanasieva, Tatiana Shumulikhina
  • More Specs Less Specs
© Alexey Knyazev
© Alexey Knyazev

Text description provided by the architects. PUBLICIS GROUPE– is a French transnational advertising-communications holding. The third biggest in the world and the biggest one in Europe. It works in Russia since 1990 and is represented by media-groups: Starcom MediaVest Group Russia (Starcom and MediaVest agencies), ZenithOptimedia Group Russia (Zenith and Optimedia agencies), media-branding and consulting platform VivaKi; creative agencies Leo Burnett, Publicis, Saatchi&Saatchi, and the internal division Re:Sources Russia.

© Alexey Knyazev
© Alexey Knyazev

In 2013 the management of the PUBLICIS GROUPE holding had initiated the consolidation of all its companies ingressed under the one roof – in the business center “Bolshevik”, the building of a former confectionary plant. Within this project, VOX Architects studio had designed the interiors for several companies – members of the holding.

© Alexey Knyazev
© Alexey Knyazev

The main functional area of PUBLICIS GROUPE – is the unifying floor. This is the place, where the employees of different holding’s divisions meet,  hold the conferences, take part in negotiations; this area can be exploited by any company individually, as this is the place, where the largest transforming conference-hall is situated. 

© Alexey Knyazev
© Alexey Knyazev

Boris Voskoboynikov team - VOX Architects – is experienced in creating interiors for this type of companies. The architects’ portfolio includes the office interior projects for: BBDO GROUP, major united holding AFISHA-RAMBLER-SUP-media, advertising agencies SAATCHI & SAATCHI, LEO BURNETT, RO RE, E:MG, IMAGENCY etc.

© Alexey Knyazev
© Alexey Knyazev

It this particular case, when developing the project for PUBLICIS GROUPE, architects had faced and interesting challenge. There was no expressive brand-book language, as it was in LEO BURNETT project - working with it, generally, is easy and the main aim is not “to garbage” the space; There were no vivid intentions from SAATCHI & SAATCHI art-directors, that each time grant the architects freedom to create somewhat new , extraordinary. The PUBLICIS GROUPE interior was to be created as neutral as possible: holding combines the agencies, that differ in the mood, brand identity and  ideologically. In the same time, the challenge was forced by the condition to give the space capability to be personalized. In dependence of the current situation, conferences or negotiations held, the capability to bring in the signs of corporate identity.

© Alexey Knyazev
© Alexey Knyazev

The VOX Architects team found the laconic solution and created ART LIGHT COLOR concept.

The COLOR. The main brand colors were identified from the brand-book of each holding’s company. Brand colors were sublimated into the lines, which entangle the area, like threads, changing the material of the surfaces, uniting ideologically all PUBLICIS GROUPE brands in one space.

© Alexey Knyazev
© Alexey Knyazev

The LIGHT COLOR. Special lightning surfaces are used in the project, they form the structure, that unites the area. Lighting surfaces are managed by the special system that regulates the brightness of the light and tunes up any color. The space that has the white neutral light surface in customary mode is able to be changed dramatically due to the variation of light flow. Moreover, there is a possibility to diversify color of light in different areas. This method allows personalizing the space and making it unique!

Floor Plan
Floor Plan

The ART. The authors were inspired by the creations of light artist James Turrell, famous for his experiments with color light, dipping the audience into realities of pure empiric experience. This time, the spectators and, moreover, participants, are the employees and guests of the holding.

© Alexey Knyazev
© Alexey Knyazev

Harmonious graphical rhythm of the main artistic touches is replenished in contrast by the reception desk at the entrance and the bar in Cafe. These ordinary parallelepipeds from corian are led one-o-one together, expressly shifted. The seats and plenty planes of the tops are made functionally. The objects are created as sculptures, which became an independent isle of the office landscape.

View the complete gallery

Location to be used only as a reference. It could indicate city/country but not exact address.
About this office
VOX Architects
Office
Cite: "PUBLICIS GROUPE / VOX Architects" 14 Apr 2015. ArchDaily. Accessed . <https://www.archdaily.com/619123/publicis-groupe-vox-architects/> ISSN 0719-8884