Adjaye Associates has announced plans to transform a 17-floor post-modernist structure in Johannesburg’s central business district into a luxury mixed-use building that will be known as the “Hallmark House.” Scheduled for completion mid-2016, the project aims to “combine an African aesthetic with a contemporary vision” and form a new typology for urban living.
“The transformation of Hallmark House is an opportunity to apply fresh thinking to urban community and to address changing lifestyles with a more fluid approach to the way we inhabit cities,” says David Adjaye.
The building, originally built in the early 1970s, will be a 66-meter modular structure with flexible interiors designed to support luxury residential, hotel, cultural and retail spaces.
