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  3. Video: vPPR on Working in a Male-Dominated Industry

Video: vPPR on Working in a Male-Dominated Industry

Video: vPPR on Working in a Male-Dominated Industry

© Crane.tv
© Crane.tv

Fresh from their appearance on the AJ's Emerging Woman Architect of the Year shortlist, London-based vPPR Architects spoke to Crane.tv about working in a male-dominated industry as a practice helmed by three women. "Our identity stands out, so it's easy for people to remember us," said co-founder Catherine Pease. "We do bring something different to the company than three male directors."

Another of the firm's co-founders Tatiana von Preussen described vPPR's overall approach to design as being "interested in clusters of buildings... in a way it's not really so much about the certain sector."

"It's more about the approach to different kinds of use," von Preussen said, "...the spaces in and around them and how these two things relate to each other." 

Cite: Patricia Arcilla. "Video: vPPR on Working in a Male-Dominated Industry" 10 Feb 2015. ArchDaily. Accessed . <https://www.archdaily.com/597557/video-vppr-on-working-in-a-male-dominated-industry/> ISSN 0719-8884