Text description provided by the architects. Billboard ads and architecture, and how they relate to landscape when placed along highways, are something that has been investigated in both theory and practice, specially in the US. For example, Robert Venturi analized how constructions were seen from cars in motion. These theories were incorporated into the project, which has a very appealing images but at the same time is reponsable with its surroundings. The canopy looks like birds or clouds on the horizon, between sky and earth.
