A version of this article originally appeared on the Percolate Blog.
In spring of 2009, I graduated from architecture school. At the time, the post-recession economy was rough and not much was happening for architects. With an interest in entrepreneurship and technology, I took a risk and decided to try working at a tech startup. Much to my surprise, I fell in love with the industry and 5 years later, I’m now a Product Designer at Percolate in NYC, a company which produces web and mobile marketing software.
Since my career pivot, I’ve noticed many interesting parallels between architecture and product design. Although the mediums are different, it’s amazing to see how many of the design principles and processes are the same. To some degree, even the tools can be applied to both design industries. In this post, I will discuss how circulation is a fundamental property in the usefulness of both buildings and products.
