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#ILookUp: AIA Seeks to Enhance Public's Awareness of Design Importance

#ILookUp: AIA Seeks to Enhance Public's Awareness of Design Importance

What do you see when you look up? As part of the American Institute of Architects’ (AIA) #ILookUp campaign, this video seeks to elevate the public’s awareness of the impact and importance of the design profession by asking everyone to “look up.” It is the AIA’s goal to spark a two-way conversation on the value of architects and architecture. Please watch the video above and share your thoughts on social media using the #ILookUp.

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Cite: Karissa Rosenfield. "#ILookUp: AIA Seeks to Enhance Public's Awareness of Design Importance" 15 Dec 2014. ArchDaily. Accessed . <https://www.archdaily.com/577914/ilookup-aia-seeks-to-enhance-public-s-awareness-of-design-importance/> ISSN 0719-8884
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