SND Fashion Store / 3GATTI Architecture Studio

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Text description provided by the architects. When I started this retail project there was a simple and appealing idea of hanging everything from the ceiling – thus moving out of the way the furniture and items to be sold so that all the floor space could be free for customers to circulate.  So using a software that simulates the physics of real materials, we imagined an elastic ceiling that was pulled down by the weight of these various objects.