![Kleinerdrei / PARAT - Image 1 of 14](https://images.adsttc.com/media/images/5424/65e8/c07a/80c9/ea00/008a/newsletter/2880pix_shop_k3_6574.jpg?1411671505)
-
Architects: PARAT
- Area: 200 m²
- Year: 2014
-
Photographs:mfruscella & dmanduzio
-
Manufacturers: Koskisen
![Kleinerdrei / PARAT - Image 1 of 14](https://images.adsttc.com/media/images/5424/65e8/c07a/80c9/ea00/008a/newsletter/2880pix_shop_k3_6574.jpg?1411671505)
Text description provided by the architects. The concept of 'kleinerdrei' (<3 means: less than three) in Hamburg offers everything for people under three years: a shop, a midwifery practice and a course room.
![Kleinerdrei / PARAT - Image 4 of 14](https://images.adsttc.com/media/images/5424/65cb/c07a/80c9/ea00/0089/medium_jpg/2880pix_courseroom_k3_6737.jpg?1411671467)
Thomas Huth (PARAT): "The challenge was to visualise and strengthen the idea of <3 with the shop design as well."
![](https://images.adsttc.com/media/images/5424/6678/c07a/80c9/ea00/008f/newsletter/floor.jpg?1411671664)
The shop design concept provides a horizontal division at a height of 90 cm - the average size of a three years old child. In this way the children get their own world. The yellow base presents elements to explore and play. The cabinets are fitted among others with peepholes, a dollhouse and a crawling tunnel. Apart from this the volume is ideally suited to store goods on site.
![Kleinerdrei / PARAT - Image 10 of 14](https://images.adsttc.com/media/images/5424/6665/c07a/80c9/ea00/008e/medium_jpg/2880pix_shop_k3_7003.jpg?1411671624)
Thomas Huth: "It's smashing to see that the kids are using the playground by intuition. And their parents are relaxed to have a look at the products."
The upper level is for the adults. A system of stackable plywood boxes allows a flexible product presentation on top of the yellow base. The boxes have different features such as shelves, hanging rails or a perforated rear wall.
![Kleinerdrei / PARAT - Door, Chair](https://images.adsttc.com/media/images/5424/6608/c07a/809a/0e00/00a2/medium_jpg/2880pix_shop_k3_6637.jpg?1411671532)
The displays of the store follows the same idea. At a height of 90 cm the material changes: the birch plywood with a yellow translucent surface becomes untreated and offers space for products.
![Kleinerdrei / PARAT - Windows](https://images.adsttc.com/media/images/5424/65e6/c07a/809a/0e00/00a1/newsletter/2880pix_shop_k3_6619.jpg?1411671504)
The central shelf with the logo (behind the cash desk) replaces a ceiling-high wall to create a more open space. The patients and course participants pass through the shops wall unit into that area, which serves as a waiting area and fitting room. The room divider is used at both sides. Towards the shop it displays products and to a central hallway it offers seating and coat racks. The practice and the course room contrast to the shop with a yellow flooring.
![Kleinerdrei / PARAT - Image 5 of 14](https://images.adsttc.com/media/images/5424/65ca/c07a/809a/0e00/00a0/medium_jpg/2880pix_hallway_k3_6715.jpg?1411671468)