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  1. ArchDaily
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  4. Germany
  5. PARAT
  6. 2014
  7. Kleinerdrei / PARAT

Kleinerdrei / PARAT

  • 01:00 - 11 October, 2014
Kleinerdrei / PARAT
Kleinerdrei / PARAT, © mfruscella & dmanduzio
© mfruscella & dmanduzio

© mfruscella & dmanduzio © mfruscella & dmanduzio © mfruscella & dmanduzio © mfruscella & dmanduzio + 14

Kleinerdrei / PARAT, © mfruscella & dmanduzio
© mfruscella & dmanduzio

Text description provided by the architects. The concept of 'kleinerdrei' (<3 means: less than three) in Hamburg offers everything for people under three years: a shop, a midwifery practice and a course room.

© mfruscella & dmanduzio
© mfruscella & dmanduzio

Thomas Huth (PARAT): "The challenge was to visualise and strengthen the idea of <3 with the shop design as well."

Floor Plan
Floor Plan

The shop design concept provides a horizontal division at a height of 90 cm - the average size of a three years old child. In this way the children get their own world. The yellow base presents elements to explore and play. The cabinets are fitted among others with peepholes, a dollhouse and a crawling tunnel. Apart from this the volume is ideally suited to store goods on site.

© mfruscella & dmanduzio
© mfruscella & dmanduzio

Thomas Huth: "It's smashing to see that the kids are using the playground by intuition. And their parents are relaxed to have a look at the products."

The upper level is for the adults. A system of stackable plywood boxes allows a flexible product presentation on top of the yellow base. The boxes have different features such as shelves, hanging rails or a perforated rear wall.

© mfruscella & dmanduzio
© mfruscella & dmanduzio

The displays of the store follows the same idea. At a height of 90 cm the material changes: the birch plywood with a yellow translucent surface becomes untreated and offers space for products.

© mfruscella & dmanduzio
© mfruscella & dmanduzio

The central shelf with the logo (behind the cash desk) replaces a ceiling-high wall to create a more open space. The patients and course participants pass through the shops wall unit into that area, which serves as a waiting area and fitting room. The room divider is used at both sides. Towards the shop it displays products and to a central hallway it offers seating and coat racks.  The practice and the course room contrast to the shop with a yellow flooring.

© mfruscella & dmanduzio
© mfruscella & dmanduzio
Location to be used only as a reference. It could indicate city/country but not exact address. Cite: "Kleinerdrei / PARAT" 11 Oct 2014. ArchDaily. Accessed . <https://www.archdaily.com/551370/kleinerdrei-parat/> ISSN 0719-8884