- Client:JSC Professional Media Business Solutions
- Architect In Charge:Nikolay Milovidov, Anna Dykhanova, Sergey Markin, Tatyana Kulikova
Text description provided by the architects. The customer completely rented the building of the former shop "Sittsevy" of the "Danilovsky Manufactory" complex. The third floor is occupied by the management company "ProfMedia Management" itself , the second one is occupied by one of its sub-companies, the producer and the distributor of cinema products "Central Partnership",there is only small entrance zone on the first floor, and on the socle level a separate block of visitors' negotiation rooms and a dining room are located.
The unusual stylistics were chosen by the customer being guided by own taste and desire to create the cozy house atmosphere.
But the idea of the non-standard office reminding rather French cafe or a residential loft was actively supported by architects. It is obvious that the esthetics of the old industrial building met the desired goals excellently, and it appeared not so easy to pick up suitable furniture and materials: "house" by the form objects had to possess the certain characteristics meeting the rigid requirements of working space. Herewith the interior had to make impression being existed for decades – the customer simply put "his" furniture, hung up some chandeliers and everything else was already here.
The planning of floors is mixed. On the third floor the small open zone is arranged and more than 70 percent of the spaces are occupied by private offices and a separate zone of the president. On the second floor open space occupy about 50 percent. Special recreation areas or areas for informal meetings are practically absent but for several armchairs "corners" and coffee points on each floor, because of active working activity of the company and also with the purpose to give all free space for necessary meeting rooms which were so needed at the former office.
The building is narrow and extended, besides it is structurally divided into segments and therefore it's quite dark. A large number of offices demanded careful thinking over lighting system. Custom-made decorative light lamps with the graceful drawing helped to solve a problem. This decision also acted stylistically – stained glass drawing on a ceiling supports drawing on a carpet tile and in addition creates the house atmosphere. Carpet tile meter on meter size also with florid drawing sets a design code to working zones. The chosen carpet tile became base in a color palette of an interior. Colors of the Roman blindes, working chairs, even table-tops (non-standard color) – everything is in harmony with this brightest accent. Full-fledged working chairs with a cozy, soft back became the very important element. The acoustic partitions between tables and smooth curtains at windows and in separation walls are of the same color. Huge photoprints with scenes from classical and modern movies complete the visual decision. This decision appeared not by accident, it is dictated by desire to emphasize a professional orientation of the company.
Special attention was paid to cases. "Central Partnership" needed capacious archive for papers. Massive cases would break harmony of a created image and architects developed open racks with glass doors and even thought up design of folders with drawing in the form of the camera. At the same time these cases are also the partition dividing an open-space and studies and the opening depends on needs of this or that department. Such decision allowed saving precious square meters.
Even the low mobile drawer units opening into the studies are parts of lead out to corridor partitions. Other decision was made for storage systems – the built-in cases stylized under "buffets" also keep the general stylistics.
The office of "Profmedia" company is filled with non-standard author's decisions. But architects and builders managed to keep within quite modest budget at the same time without having renounced quality. The secret is in careful selection of materials (clinker, the porcelain tile reminding a tree, a film in lamps, processing of glass for doors of cases). Cozy, graceful lamps were looked for and bought separately in shops, on the Internet but the most part was custom - made according to sketches of architects. Unusual schemes of interaction with contractors and readiness of all participants for a compromise and search became one more key to success of the project.