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  1. ArchDaily
  2. Projects
  3. Institutional Buildings
  4. Italy
  5. Genius Loci Architettura
  6. 2011
  7. Gucci Headquarters / Genius Loci Architettura

Gucci Headquarters / Genius Loci Architettura

  • 01:00 - 17 May, 2014
Gucci Headquarters / Genius Loci Architettura
Gucci Headquarters / Genius Loci Architettura, © Pietro Savorelli
© Pietro Savorelli

© Pietro Savorelli © Pietro Savorelli © Pietro Savorelli © Pietro Savorelli + 22

  • Architects

  • Location

    Via Don Lorenzo Perosi, 6, 50018 Scandicci Florence, Italy
  • Architects in Charge

    Stefano Boninsegna, Andrea Grassi, Enrico Santi, Silvia Trentanove
  • Design Team

    Antonio Romano, Filippo M. Messeri, Paola Portone, Michele Zanella
  • Area

    9000.0 sqm
  • Project Year

  • Photographs

  • Overall Coordinator

    Nicola Zecchi, Gucci Corporate Architectural Services
  • Building Contructor

    Mugello Lavori
  • Structure

    Alfag Ingegneria, Andrea Silvio Lugli
  • Electric

    Enrico Riminesi
  • Plant and Energy

    Stimp, Sergio Giuseppini
  • Landscape

    Itro Architetti Paesaggisti, Peter Curtzon, Sara Pizzati
  • More Specs Less Specs
© Pietro Savorelli
© Pietro Savorelli

Text description provided by the architects. Form and line adhering to the ordered principles of geometry, surfaces and facades wrapped in precious high tech materials: these are the tangible expressions of the Gucci brand, where quality and high fashion co-exist alongside historical tradition, which are to be found at the company’s new offices outside Florence.

© Pietro Savorelli
© Pietro Savorelli

Converted from a de-commissioned factory, the four storey compact office block is directly facing the A1 Highway corridor (the most important highway in Italy) and it benefits of a high visibility thanks to the elegance and contemporaneity of the façade Okatech cladding: panels of copper mesh are sandwiched between glass panels to catch and reflect sunlight. Each panel is distinct in tone and colour and this most original material produces a variety of chromatic effects whether in response to natural or artificial light or from different viewpoints around the building.

© Pietro Savorelli
© Pietro Savorelli

Internally, the lobby makes use of the maximum height available with double and triple height volumes that emphasize the continuity of the public areas, where special corners and vistas are designed to be sought out and enjoyed from different floors and vantage points within the building.

Ground Floor Plan
Ground Floor Plan

The level of performance of the building is based on the most rigorous criteria for sustainability from the material cladding the exterior to all other materials and technology used.

© Pietro Savorelli
© Pietro Savorelli

The new Gucci Headquarters Building is the main office and directional building inside the Gucci Campus located in Florence, Italy. It’s a 4 storey (12.000 sq. m.) directional and office building housing 400 new workplaces, meeting rooms, management rooms, main lobby/reception area and a 150seats conference room.

© Pietro Savorelli
© Pietro Savorelli

The project, that followed the demolition of a previous productive building located in the same position, has included full architectural design services, of the interiors and the general refurbishment of the green areas and parking lots within the campus (45.000 sq. m.), as well as construction works coordination.

Location to be used only as a reference. It could indicate city/country but not exact address. Cite: "Gucci Headquarters / Genius Loci Architettura" 17 May 2014. ArchDaily. Accessed . <> ISSN 0719-8884