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Architects: FGMF, Projeto de Perto
- Year: 2014
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Photographs:Rafaela Netto
Text description provided by the architects. We participated very deeply in the conception process of the FEED butchery, taking part not only in the elaboration of the architecture, interior design and visual identity, but all the way to the very products we all handpicked to be sold at the shop. This store is the brand’s flagship and has in its objective the presentation of a very high-level alternative for the traditional meat consumption. The concept is to surpass archetype of the high standard butchery and depict the headquarters of a very large distributor that aims to meet the clients’ families’ meat demand, from day-to-day life to special occasions. In this sense, the shop portrays a new concept, the costumer’s introduction to the FEED world – a company that ranges from the genetic control of the special Bonsmara cattle through the creation, feeding, slaughtering, cutting, marketingup to the recipes and accessories needed for the adequate preparation of the food. FEED’s intent is to be present in the costumer’s daily life, and not just to sell its products every now and then.
